InVideo AI Pricing: Plans, Credits & Free Tier Explained (2026)

TL;DR

• InVideo AI plans start at $17/month for Plus and scale up to $900/month for Elite, with Team plans starting at $40 per seat and Enterprise pricing available on request.
• For most creators, Max offers the best value thanks to its significantly larger credit allocation, storage, and AI generation capacity compared to Plus.
• Choose Team or Enterprise plans if multiple users need access, centralized management, security controls, or collaboration features beyond what Individual plans provide.

Introduction

InVideo has become one of the most recognizable names in AI video creation, offering everything from text-to-video generation and AI avatars to automated editing workflows and stock media integration. As the platform has expanded, so has its pricing structure. What was once a relatively simple subscription model now includes multiple Individual plans, Team options, and Enterprise packages, each targeting different types of users.

If you're researching InVideo AI pricing, the challenge isn't just understanding how much each plan costs. It's figuring out which plan actually makes sense for your workflow. The difference between Plus and Max isn't simply a higher monthly fee. It's a completely different amount of AI generation capacity. Likewise, businesses deciding between Generative, Team, or Enterprise plans need to consider collaboration features, storage limits, concurrency, and administrative controls-not just credits.

That's why this guide goes beyond the pricing table. We'll break down every InVideo plan, explain how the credit system works, compare Individual and Team subscriptions, highlight important limitations, and help you determine which option delivers the best value based on your content volume and business needs.

Whether you're a solo creator publishing a few videos each month, a marketing team producing content daily, or an agency managing multiple clients, this guide will help you understand what you're actually paying for before committing to a subscription.

InVideo Pricing at a Glance

InVideo has expanded beyond a traditional online video editor into a broader AI video creation platform. Today, the company offers access to multiple AI models, automated workflows, avatars, voice cloning, and text-to-video generation tools.

Rather than offering a single subscription, InVideo splits its pricing into three categories:

• Individual plans for solo creators and small businesses
• Team plans for organizations with multiple users
• Enterprise plans for larger companies requiring security, compliance, and centralized administration

Understanding which category fits your workflow is often more important than comparing individual plans.

Full Pricing Comparison

All advertised prices are based on annual billing.

Understanding InVideo's Credit System

Before comparing plans, it's important to understand how InVideo's pricing model works.

Unlike traditional editing software that charges purely for software access, InVideo uses a credit-based system. Every paid subscription includes a monthly allocation of credits that can be used across AI generation workflows.

This means your actual capacity depends less on your subscription tier and more on how efficiently you use credits.

A creator generating a handful of short marketing videos each month may never reach their limit on the Plus plan. Meanwhile, a content team producing dozens of AI-generated videos every week could exhaust hundreds of credits quickly.

Because of this, credits are effectively the currency of the platform.

Individual Plans

Most users will start with one of InVideo's Individual subscriptions.

These plans include access to all supported AI models, AI workflows, and watermark-free exports. The primary differences involve credits, storage, avatars, voice clones, and generation capacity.

Plus Plan ($17/month): Best for Occasional Creators and First-Time Users

The Plus plan is the most affordable paid tier in InVideo's lineup and serves as the entry point for creators who want access to AI video generation without committing to a larger monthly budget. At $17 per month when billed annually, it provides 75 monthly credits along with access to InVideo's AI models, workflows, voice cloning capabilities, avatars, stock media library, and watermark-free exports.

For someone evaluating AI video tools for the first time, Plus offers enough capacity to understand how the platform works without feeling overly restricted. You can generate marketing videos, create short social media content, experiment with AI-generated scripts, and test different workflows before deciding whether AI video creation will become a significant part of your content strategy.

The biggest limitation is not the feature set but the credit allocation. Most core features available on higher plans are already accessible here, which means you aren't locked out of the platform's main capabilities. Instead, you're limited by how often you can use them. If you only publish a few videos per month, this may not be a problem. However, creators producing content several times per week may find themselves monitoring credit usage more carefully than they'd like.

The Plus plan makes the most sense for hobbyists, solo entrepreneurs, educators creating occasional training content, and small business owners who want to supplement existing content efforts with AI-generated videos. It's also a reasonable starting point for marketers who are still evaluating whether AI video generation delivers enough return on investment to justify a larger subscription.

If your goal is to create videos every day or operate an active YouTube channel, you'll likely outgrow this plan fairly quickly. In those cases, the Max plan typically provides significantly better value.

Max Plan ($85/month): The Best Value for Most Professional Creators

Among all Individual plans, Max is arguably the most practical option for the largest number of users. While the monthly price jumps considerably from Plus, the increase in credits, storage, avatars, and overall generation capacity is substantial enough to justify the upgrade for anyone producing content consistently.

The headline feature is the increase from 75 credits to 390 credits per month. This changes how you use the platform. Instead of treating AI generation as something you occasionally experiment with, you can begin incorporating it into your regular content production workflow. Marketing teams can generate multiple campaign assets, YouTubers can test different concepts at scale, and businesses can create recurring content without constantly worrying about exhausting their monthly allocation.

The Max plan also increases storage from 20 GB to 100 GB, which becomes important once you start generating videos regularly. AI video projects can accumulate quickly, especially when you're creating multiple versions of advertisements, social clips, explainer videos, or educational content. The expanded storage gives users more flexibility without needing to constantly delete older projects.

Another meaningful upgrade is the increase in AI avatars and voice clones. While casual users may not fully utilize these features, businesses creating personalized videos, onboarding materials, sales outreach campaigns, or multilingual content can benefit from having a larger library of virtual presenters and voices available.

For most freelancers, content creators, social media managers, consultants, educators, and small businesses, Max represents the sweet spot in InVideo's pricing structure. It offers enough credits to support regular production while remaining affordable compared to agency-level solutions. If someone asks which InVideo plan they should choose without providing additional context, Max is usually the safest recommendation.

Generative Plan ($170/month): Built for Daily AI Video Production

The Generative plan is where InVideo begins targeting organizations rather than individual creators. At this tier, the platform shifts from being a content creation tool that you occasionally use to becoming part of a larger production system.

With 800 monthly credits, significantly higher concurrency, 2 TB of storage, and support for up to 40 AI avatars and voice clones, this plan is designed for users generating content every day. Teams managing multiple brands, agencies serving several clients, and businesses running continuous marketing campaigns can benefit from the larger resource pool.

One of the most important advantages of Generative is efficiency. When content production becomes a core business activity, the ability to process multiple projects simultaneously matters almost as much as total credits. Waiting in generation queues may not be a major issue for individual creators, but it can slow down entire teams when dozens of videos need to be produced each week.

The 2 TB storage allocation is another major step up. At this level, users are often maintaining large asset libraries, campaign archives, client projects, and multiple iterations of generated content. Having enough storage to keep these assets accessible improves workflow management and reduces operational friction.

The Generative plan is particularly attractive for agencies producing social content for clients, e-commerce brands running ongoing advertising campaigns, and businesses localizing videos into multiple languages. These use cases often involve generating numerous versions of the same content, which can consume credits quickly but also benefit significantly from automation.

For many organizations, Generative is where InVideo begins replacing portions of a traditional video production workflow rather than simply augmenting it.

Elite Plan ($900/month): Designed for Scale Rather Than Individual Use

Elite sits in a completely different category from the other Individual plans. With 4,250 monthly credits, 10 TB of storage, 200 AI avatars and voice clones, and dramatically increased concurrency limits, this plan is designed for organizations operating at substantial scale.

The first thing to understand about Elite is that it is not intended for typical creators. Even successful YouTubers and marketing teams may struggle to fully utilize the included resources. The plan is built for agencies managing multiple clients, media companies publishing content continuously, and businesses operating large-scale AI content systems.

At this level, the conversation is no longer about whether a single user can generate enough videos each month. Instead, the focus shifts toward throughput. How many projects can be processed simultaneously? How many campaigns can be supported? How many team members need access to AI-generated assets? The answers to these questions determine whether Elite becomes financially attractive.

The massive storage allocation also reflects the intended audience. Organizations producing hundreds or thousands of videos annually need room to store source assets, generated footage, client deliverables, and historical campaign data. The 10 TB allocation provides enough capacity for extensive production operations without requiring additional infrastructure.

Elite can be cost-effective when viewed through the lens of team productivity rather than individual usage. A company replacing portions of traditional video production with AI workflows may find that the subscription cost is small relative to the labor and production expenses it helps reduce.

That said, most businesses should carefully evaluate whether they truly need Elite before subscribing. Many organizations will discover that Generative or Team Premium plans provide sufficient capacity at a much lower monthly cost.

Team Pricing

Individual plans work well for solo users, but collaboration becomes more difficult as organizations grow.

The Team plan solves this by introducing seat-based pricing and shared administration.

Standard Seat ($40/month)

Standard seats include:

• 160 monthly credits
• 80 GB storage
• 200 iStock assets per seat
• 20 avatars and voice clones
• Unlimited exports
• Premium support

For small marketing departments and content teams, Standard seats provide a practical starting point.

Premium Seat ($400/month)

Premium seats increase monthly credits to 1,600 per user.

These seats are intended for team members responsible for most AI video generation activities.

Examples include:

• Lead video producers
• Agency content managers
• AI workflow specialists
• Creative operations teams

Many organizations will benefit from a mixed-seat approach rather than assigning Premium seats to every employee.

Enterprise Pricing

Enterprise pricing is not publicly disclosed.

Organizations must contact InVideo directly for a custom quote.

Enterprise includes:

• SOC 2 support
• GDPR compliance
• Single Sign-On (SSO)
• SCIM provisioning
• Role-based permissions
• Audit logs
• Usage analytics
• Dedicated onboarding
• Dedicated customer success support
• Invoice and PO billing

For larger organizations, these features often matter more than additional credits.

Security, governance, and compliance requirements frequently become the deciding factors when selecting enterprise software.

Who Should Buy Which Plan?

The best InVideo plan depends less on features and more on how often you create videos. Most paid plans include access to the platform's core AI capabilities, but the amount of credits, storage, concurrency, avatars, and collaboration tools varies significantly between tiers.

If you're unsure where to start, use the table below as a quick decision guide.

Plus: Best for Testing the Platform

If you're completely new to AI video generation, Plus is the safest place to start.

The plan includes access to the same core AI ecosystem as higher tiers but at a much lower monthly cost. For creators who only publish occasionally, produce internal videos, or want to experiment with AI-generated content before making a larger commitment, Plus provides enough credits to understand the platform without overspending.

However, most users who create content regularly will eventually find themselves limited by the monthly credit allocation. The plan works best as an introduction to the platform rather than a long-term solution for heavy production.

Max: The Best Choice for Most Creators

For the majority of users, Max offers the strongest balance between cost and capability.

The jump from 75 credits to 390 credits dramatically changes the experience. Instead of treating AI video generation as something you do occasionally, you can begin using it as part of your normal workflow. The larger storage allocation, increased avatar limits, and higher concurrency also make day-to-day production much smoother.

If you're a YouTuber, content marketer, consultant, educator, course creator, or solo business owner publishing videos consistently, Max is likely the plan you'll get the most value from.

Generative: Best for Businesses Creating Videos Every Day

The Generative plan is designed for organizations where AI video creation is no longer experimental but operational.

At this level, teams often create multiple videos per day across different campaigns, channels, or clients. The larger credit pool, increased storage, and expanded avatar limits make it possible to support ongoing production without constantly worrying about resource limits.

Marketing departments, e-commerce brands, media teams, and agencies managing several clients will generally benefit most from this tier.

Team Standard: Best for Collaborative Workflows

Once multiple people need access to InVideo, Team plans become more attractive than purchasing separate Individual subscriptions.

Team Standard gives each user their own allocation of credits while providing a centralized workspace and billing structure. This is particularly useful for marketing teams where designers, copywriters, campaign managers, and video editors all contribute to the production process.

Rather than managing several independent accounts, organizations can operate from a shared environment with better oversight and collaboration.

Team Premium: Best for Agencies and Heavy Users

Team Premium is intended for organizations where certain users generate a large amount of AI content every month.

A common setup is to give Standard seats to most employees while assigning Premium seats to dedicated video producers or AI workflow specialists. This approach keeps costs under control while ensuring key team members have access to significantly higher generation capacity.

For agencies, this hybrid model is often more cost-effective than upgrading every employee to a higher tier.

Elite: Best for High-Volume Content Operations

Elite is not aimed at typical creators or even most businesses.

The plan is built for organizations producing content at substantial scale. Companies managing dozens of campaigns, large media libraries, multiple brands, or continuous content pipelines may find the increased credits and storage worthwhile.

For everyone else, the additional capacity may go unused, making Generative a better value.

Enterprise: Best for Security, Compliance, and Governance

Enterprise is less about content generation and more about organizational requirements.

Large companies often need features such as Single Sign-On, audit logs, user provisioning, compliance controls, and dedicated support. These capabilities rarely matter to individual creators but can be essential for enterprise deployment.

If your procurement team requires security reviews, compliance documentation, or centralized user management, Enterprise is likely the appropriate option regardless of your content volume.

My Recommendation

For most readers, the decision is relatively straightforward:

• Start with Plus if you're still evaluating AI video creation.
• Choose Max if you're creating content consistently.
• Upgrade to Generative if AI video production is part of your daily operations.
• Consider Team plans as soon as multiple users need access.
• Only move to Elite or Enterprise when scale, governance, or compliance requirements justify the additional cost.

In practical terms, Max is likely to be the best value plan for the largest number of users, while Team Standard becomes the logical choice once content creation expands beyond a single person.

FAQs

Does InVideo have a free plan?

Users should check the official pricing page for the latest free plan availability, as offerings can change over time.

Which InVideo plan is best for most users?

Max typically provides the best balance between cost and monthly credits.

What are credits used for?

Credits are consumed when generating AI content and using supported AI workflows.

Is annual billing cheaper?

Yes. InVideo advertises discounted pricing for annual subscriptions.

Which plan is best for agencies?

Most agencies should evaluate Generative, Elite, or Team Premium plans depending on team size and content volume.

Does Enterprise pricing include dedicated support?

Yes. Enterprise plans include onboarding, support, and customer success resources.