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Hero

Magic Hour vs. a stack of single-use apps

Run your whole creative stack in one place — for less than the cost of a single specialty tool.
Capability
Magic Hour
A stack of apps
All AI video & image tools in one login
Free to try without a sign-up wall
Credits roll over and refund on errors
Face swap + lip sync + talking photos
One bill instead of five subscriptions
Parallel generations, no hidden limits
REST API + SDKs for production
New models shipped weekly

10,000+ Templates.
Zero Blank Pages.

Drag, drop, and publish. Perfectly sized for every channel.

Explore Templates
For teams & agencies

Experiences That Scale.

See Plans

Power Live Campaigns: One API for face swaps, virtual try-ons, and personalized content. Fast to deploy and customize.

Personalize at Scale: Generate thousands of unique assets for social, experiential, and paid media. Use our AI UGC generator and image to video tools. Drives real engagement.

For developers

Build with the Magic Hour API

Generate AI videos and images from text or media through one REST API, with SDKs for Python, Node, Go, and Rust.
Explore the API
POST /v1/image-to-video
REST API
Authorization: Bearer $MAGIC_HOUR_API_KEY
Content-Type: application/json
PythonNodeGoRust

Why Creators Love Magic Hour

Overtime

Sorry y’all. I can’t get enough of these NBA edits 🫠 (via @jnglert, h/t @magichourai)
Sep 18, 2023
Photo of Bill Tai
Bill Tai
@KiteVC
Super fun AI automation… done by @magichourai. Photo of my grandfather 90+ years ago taken in Tokyo. Before: And after processing:
Oct 26, 2024
Photo of Akshay Ram
Akshay Ram
PM at Adobe
The Mavericks may be one of the first NBA teams to showcase generative AI in their gameday production. And something tells me they won’t be the last. Here's why: ☞ Sports creativity is in the midst of an evolution. Teams like the Dallas Mavericks are recognizing that generative AI tools can be partners in creating moments that truly resonate. Using Magic Hour, the Mavericks creative team were able to create this anime-inspired hype video to spark moments of excitement and delight among fans watching the game live from American Airlines arena. Slowly but surely, I sense that AI is finding its way to elevate the fan experience and become part of every NBA creative team's production toolkit. What we are seeing here is just early glimmers of generative AI lifting the creative ceiling in the sports world. ☞ It’s not just for efficiency, but making real impact by opening new dimensions to creativity. Teams like the Mavericks are showing the potential of this technology by experimenting through early adoption, embracing a path towards unlocking future creative workflows!
Dec 1, 2024
Photo of Aaron Miller
Aaron Miller
VC at Will Ventures
Here are some of my favorite videos that Magic Hour's posted: -Kyrie Irving x Game of Thrones -Saquon Barkley x Iron Man -Jayson Tatum x Roblox -Victor Wembanyama x Toy Story -Shohei Ohtani x Star Wars -Michael Jordan x Deadpool Two thoughts come to mind... 1) Broadcasts collabs like the NFL x SpongeBob and NBA x Disney Dunk The Halls games are about to get a lot more common. These IP collabs have been a great way for leagues to bring in younger audiences. With AI media editing tools we'll see more of them. 2) Growing up my favorite commercials were the ones that combined NBA Playoffs on ABC with a new Disney movie trailer - and weaved together the storylines. Turning MJ into Deadpool feels like it takes this to another level. Congrats Runbo Li, David Hu and the Magic Hour team!
Jul 31, 2025
Photo of Louis Brody
Louis Brody
I have been in the film/TV/music industry for 50 years. I find Magic Hour is the best app for my current project. You respond to users and make things happen. Magic Hour seems to be one of (if not) the best of the lipsync products available. A clean, undistorted picture every time. You are unique not just in this business, but in any I have dealt with for years now. You are always right there to help. It truly is rare today to have customer service that does anything at all, and MagicHour goes above and beyond.
May 18, 2025
Photo of Gary Carter
Gary Carter
You’re helping me become the coolest dad ever—THANK YOU! My latest video is EXACTLY what I’m looking to do. It’s the style my kids and their friends love. I’ve tried other platforms, but Magic Hour is what I’ll be using for a long time. I’m just a hobbyist, but I’ve stuck with Magic Hour because it makes AI video creation accessible and fun. It’s been exciting to watch it evolve, especially with improvements to consistency.
May 18, 2025

Overtime

Sorry y’all. I can’t get enough of these NBA edits 🫠 (via @jnglert, h/t @magichourai)
Sep 18, 2023
Photo of Bill Tai
Bill Tai
@KiteVC
Super fun AI automation… done by @magichourai. Photo of my grandfather 90+ years ago taken in Tokyo. Before: And after processing:
Oct 26, 2024
Photo of Akshay Ram
Akshay Ram
PM at Adobe
The Mavericks may be one of the first NBA teams to showcase generative AI in their gameday production. And something tells me they won’t be the last. Here's why: ☞ Sports creativity is in the midst of an evolution. Teams like the Dallas Mavericks are recognizing that generative AI tools can be partners in creating moments that truly resonate. Using Magic Hour, the Mavericks creative team were able to create this anime-inspired hype video to spark moments of excitement and delight among fans watching the game live from American Airlines arena. Slowly but surely, I sense that AI is finding its way to elevate the fan experience and become part of every NBA creative team's production toolkit. What we are seeing here is just early glimmers of generative AI lifting the creative ceiling in the sports world. ☞ It’s not just for efficiency, but making real impact by opening new dimensions to creativity. Teams like the Mavericks are showing the potential of this technology by experimenting through early adoption, embracing a path towards unlocking future creative workflows!
Dec 1, 2024
Photo of Aaron Miller
Aaron Miller
VC at Will Ventures
Here are some of my favorite videos that Magic Hour's posted: -Kyrie Irving x Game of Thrones -Saquon Barkley x Iron Man -Jayson Tatum x Roblox -Victor Wembanyama x Toy Story -Shohei Ohtani x Star Wars -Michael Jordan x Deadpool Two thoughts come to mind... 1) Broadcasts collabs like the NFL x SpongeBob and NBA x Disney Dunk The Halls games are about to get a lot more common. These IP collabs have been a great way for leagues to bring in younger audiences. With AI media editing tools we'll see more of them. 2) Growing up my favorite commercials were the ones that combined NBA Playoffs on ABC with a new Disney movie trailer - and weaved together the storylines. Turning MJ into Deadpool feels like it takes this to another level. Congrats Runbo Li, David Hu and the Magic Hour team!
Jul 31, 2025
Photo of Louis Brody
Louis Brody
I have been in the film/TV/music industry for 50 years. I find Magic Hour is the best app for my current project. You respond to users and make things happen. Magic Hour seems to be one of (if not) the best of the lipsync products available. A clean, undistorted picture every time. You are unique not just in this business, but in any I have dealt with for years now. You are always right there to help. It truly is rare today to have customer service that does anything at all, and MagicHour goes above and beyond.
May 18, 2025
Photo of Gary Carter
Gary Carter
You’re helping me become the coolest dad ever—THANK YOU! My latest video is EXACTLY what I’m looking to do. It’s the style my kids and their friends love. I’ve tried other platforms, but Magic Hour is what I’ll be using for a long time. I’m just a hobbyist, but I’ve stuck with Magic Hour because it makes AI video creation accessible and fun. It’s been exciting to watch it evolve, especially with improvements to consistency.
May 18, 2025

Overtime

Sorry y’all. I can’t get enough of these NBA edits 🫠 (via @jnglert, h/t @magichourai)
Sep 18, 2023
Photo of Bill Tai
Bill Tai
@KiteVC
Super fun AI automation… done by @magichourai. Photo of my grandfather 90+ years ago taken in Tokyo. Before: And after processing:
Oct 26, 2024
Photo of Akshay Ram
Akshay Ram
PM at Adobe
The Mavericks may be one of the first NBA teams to showcase generative AI in their gameday production. And something tells me they won’t be the last. Here's why: ☞ Sports creativity is in the midst of an evolution. Teams like the Dallas Mavericks are recognizing that generative AI tools can be partners in creating moments that truly resonate. Using Magic Hour, the Mavericks creative team were able to create this anime-inspired hype video to spark moments of excitement and delight among fans watching the game live from American Airlines arena. Slowly but surely, I sense that AI is finding its way to elevate the fan experience and become part of every NBA creative team's production toolkit. What we are seeing here is just early glimmers of generative AI lifting the creative ceiling in the sports world. ☞ It’s not just for efficiency, but making real impact by opening new dimensions to creativity. Teams like the Mavericks are showing the potential of this technology by experimenting through early adoption, embracing a path towards unlocking future creative workflows!
Dec 1, 2024
Photo of Aaron Miller
Aaron Miller
VC at Will Ventures
Here are some of my favorite videos that Magic Hour's posted: -Kyrie Irving x Game of Thrones -Saquon Barkley x Iron Man -Jayson Tatum x Roblox -Victor Wembanyama x Toy Story -Shohei Ohtani x Star Wars -Michael Jordan x Deadpool Two thoughts come to mind... 1) Broadcasts collabs like the NFL x SpongeBob and NBA x Disney Dunk The Halls games are about to get a lot more common. These IP collabs have been a great way for leagues to bring in younger audiences. With AI media editing tools we'll see more of them. 2) Growing up my favorite commercials were the ones that combined NBA Playoffs on ABC with a new Disney movie trailer - and weaved together the storylines. Turning MJ into Deadpool feels like it takes this to another level. Congrats Runbo Li, David Hu and the Magic Hour team!
Jul 31, 2025
Photo of Louis Brody
Louis Brody
I have been in the film/TV/music industry for 50 years. I find Magic Hour is the best app for my current project. You respond to users and make things happen. Magic Hour seems to be one of (if not) the best of the lipsync products available. A clean, undistorted picture every time. You are unique not just in this business, but in any I have dealt with for years now. You are always right there to help. It truly is rare today to have customer service that does anything at all, and MagicHour goes above and beyond.
May 18, 2025
Photo of Gary Carter
Gary Carter
You’re helping me become the coolest dad ever—THANK YOU! My latest video is EXACTLY what I’m looking to do. It’s the style my kids and their friends love. I’ve tried other platforms, but Magic Hour is what I’ll be using for a long time. I’m just a hobbyist, but I’ve stuck with Magic Hour because it makes AI video creation accessible and fun. It’s been exciting to watch it evolve, especially with improvements to consistency.
May 18, 2025

Overtime

Sorry y’all. I can’t get enough of these NBA edits 🫠 (via @jnglert, h/t @magichourai)
Sep 18, 2023
Photo of Bill Tai
Bill Tai
@KiteVC
Super fun AI automation… done by @magichourai. Photo of my grandfather 90+ years ago taken in Tokyo. Before: And after processing:
Oct 26, 2024
Photo of Akshay Ram
Akshay Ram
PM at Adobe
The Mavericks may be one of the first NBA teams to showcase generative AI in their gameday production. And something tells me they won’t be the last. Here's why: ☞ Sports creativity is in the midst of an evolution. Teams like the Dallas Mavericks are recognizing that generative AI tools can be partners in creating moments that truly resonate. Using Magic Hour, the Mavericks creative team were able to create this anime-inspired hype video to spark moments of excitement and delight among fans watching the game live from American Airlines arena. Slowly but surely, I sense that AI is finding its way to elevate the fan experience and become part of every NBA creative team's production toolkit. What we are seeing here is just early glimmers of generative AI lifting the creative ceiling in the sports world. ☞ It’s not just for efficiency, but making real impact by opening new dimensions to creativity. Teams like the Mavericks are showing the potential of this technology by experimenting through early adoption, embracing a path towards unlocking future creative workflows!
Dec 1, 2024
Photo of Aaron Miller
Aaron Miller
VC at Will Ventures
Here are some of my favorite videos that Magic Hour's posted: -Kyrie Irving x Game of Thrones -Saquon Barkley x Iron Man -Jayson Tatum x Roblox -Victor Wembanyama x Toy Story -Shohei Ohtani x Star Wars -Michael Jordan x Deadpool Two thoughts come to mind... 1) Broadcasts collabs like the NFL x SpongeBob and NBA x Disney Dunk The Halls games are about to get a lot more common. These IP collabs have been a great way for leagues to bring in younger audiences. With AI media editing tools we'll see more of them. 2) Growing up my favorite commercials were the ones that combined NBA Playoffs on ABC with a new Disney movie trailer - and weaved together the storylines. Turning MJ into Deadpool feels like it takes this to another level. Congrats Runbo Li, David Hu and the Magic Hour team!
Jul 31, 2025
Photo of Louis Brody
Louis Brody
I have been in the film/TV/music industry for 50 years. I find Magic Hour is the best app for my current project. You respond to users and make things happen. Magic Hour seems to be one of (if not) the best of the lipsync products available. A clean, undistorted picture every time. You are unique not just in this business, but in any I have dealt with for years now. You are always right there to help. It truly is rare today to have customer service that does anything at all, and MagicHour goes above and beyond.
May 18, 2025
Photo of Gary Carter
Gary Carter
You’re helping me become the coolest dad ever—THANK YOU! My latest video is EXACTLY what I’m looking to do. It’s the style my kids and their friends love. I’ve tried other platforms, but Magic Hour is what I’ll be using for a long time. I’m just a hobbyist, but I’ve stuck with Magic Hour because it makes AI video creation accessible and fun. It’s been exciting to watch it evolve, especially with improvements to consistency.
May 18, 2025
Photo of Chuckcrunch
Chuckcrunch
since i started using Magic hour i have had more growth than the previous 5 years, more comments and views, had one video gain 1.1k views in less than a week. for my channel that's awesome and getting over 100 views on way more videos
Nov 16, 2024
Photo of Divyansh Chauhan
Divyansh Chauhan
Google
I was having trouble getting my content to stand out on Instagram because editing took a very long time and my ideas frequently didn't work. In just a few minutes, I produced amusing, excellent posts using Magic Hour AI's face-swapping tool. One of them even gained thousands of new Instagram followers after going viral. The increase in speed and creativity is unbelievable.
Aug 12, 2025
Photo of Phúc Ngô
Phúc Ngô
Google
I’ve been working with their -to-Video and Lip Sync tools for the last 5 months, and it’s been great to see how much they’ve evolved in that time. Each update brings noticeable improvements, making the videos smoother, the visuals sharper, and the overall workflow more seamless. It’s quickly become one of my go-to creative tools!
Aug 12, 2025
Photo of Kristie Nguyen
Kristie Nguyen
Magic Hour is one of the most user friendly AI video tools I’ve tried. The interface is clean, the options are diverse from face swap to full text to video and everything just works without needing technical skills. It feels like having a powerful creative studio at your fingertips. I was able to turn a simple idea into an eye catching video in just a few minutes. Definitely a go to for quick, high impact content.
Jun 22, 2025
Photo of Ryan A.
Ryan A.
@wooby_clues
On the side I run a small Instagram for my local basketball league. I used Magic Hour to make some creative NBA edits turning players into their favorite characters. They loved it and we're going to keep using it to feature each player.
Dec 21, 2023
Photo of Rajiv L.
Rajiv L.
@rajiv_king
As an NBA fan who's been following your socials and is also an AI creator, it's been awesome tinkering with your product and making my own AI video highlights over the past few months. I'd recommend it to anyone who wants to dive into the AI video space.
Dec 21, 2023
Photo of Max Hager
Max Hager
@MaxHager66
If you need reliable access in SOTA quality and a good price for txt2video img2video vid2vid faceswap lip sync animation AI image generator I highly recommend checking out @magichourai, which I used for creating this video
Sep 26, 2024
Photo of Chuckcrunch
Chuckcrunch
since i started using Magic hour i have had more growth than the previous 5 years, more comments and views, had one video gain 1.1k views in less than a week. for my channel that's awesome and getting over 100 views on way more videos
Nov 16, 2024
Photo of Divyansh Chauhan
Divyansh Chauhan
Google
I was having trouble getting my content to stand out on Instagram because editing took a very long time and my ideas frequently didn't work. In just a few minutes, I produced amusing, excellent posts using Magic Hour AI's face-swapping tool. One of them even gained thousands of new Instagram followers after going viral. The increase in speed and creativity is unbelievable.
Aug 12, 2025
Photo of Phúc Ngô
Phúc Ngô
Google
I’ve been working with their -to-Video and Lip Sync tools for the last 5 months, and it’s been great to see how much they’ve evolved in that time. Each update brings noticeable improvements, making the videos smoother, the visuals sharper, and the overall workflow more seamless. It’s quickly become one of my go-to creative tools!
Aug 12, 2025
Photo of Kristie Nguyen
Kristie Nguyen
Magic Hour is one of the most user friendly AI video tools I’ve tried. The interface is clean, the options are diverse from face swap to full text to video and everything just works without needing technical skills. It feels like having a powerful creative studio at your fingertips. I was able to turn a simple idea into an eye catching video in just a few minutes. Definitely a go to for quick, high impact content.
Jun 22, 2025
Photo of Ryan A.
Ryan A.
@wooby_clues
On the side I run a small Instagram for my local basketball league. I used Magic Hour to make some creative NBA edits turning players into their favorite characters. They loved it and we're going to keep using it to feature each player.
Dec 21, 2023
Photo of Rajiv L.
Rajiv L.
@rajiv_king
As an NBA fan who's been following your socials and is also an AI creator, it's been awesome tinkering with your product and making my own AI video highlights over the past few months. I'd recommend it to anyone who wants to dive into the AI video space.
Dec 21, 2023
Photo of Max Hager
Max Hager
@MaxHager66
If you need reliable access in SOTA quality and a good price for txt2video img2video vid2vid faceswap lip sync animation AI image generator I highly recommend checking out @magichourai, which I used for creating this video
Sep 26, 2024
Photo of Chuckcrunch
Chuckcrunch
since i started using Magic hour i have had more growth than the previous 5 years, more comments and views, had one video gain 1.1k views in less than a week. for my channel that's awesome and getting over 100 views on way more videos
Nov 16, 2024
Photo of Divyansh Chauhan
Divyansh Chauhan
Google
I was having trouble getting my content to stand out on Instagram because editing took a very long time and my ideas frequently didn't work. In just a few minutes, I produced amusing, excellent posts using Magic Hour AI's face-swapping tool. One of them even gained thousands of new Instagram followers after going viral. The increase in speed and creativity is unbelievable.
Aug 12, 2025
Photo of Phúc Ngô
Phúc Ngô
Google
I’ve been working with their -to-Video and Lip Sync tools for the last 5 months, and it’s been great to see how much they’ve evolved in that time. Each update brings noticeable improvements, making the videos smoother, the visuals sharper, and the overall workflow more seamless. It’s quickly become one of my go-to creative tools!
Aug 12, 2025
Photo of Kristie Nguyen
Kristie Nguyen
Magic Hour is one of the most user friendly AI video tools I’ve tried. The interface is clean, the options are diverse from face swap to full text to video and everything just works without needing technical skills. It feels like having a powerful creative studio at your fingertips. I was able to turn a simple idea into an eye catching video in just a few minutes. Definitely a go to for quick, high impact content.
Jun 22, 2025
Photo of Ryan A.
Ryan A.
@wooby_clues
On the side I run a small Instagram for my local basketball league. I used Magic Hour to make some creative NBA edits turning players into their favorite characters. They loved it and we're going to keep using it to feature each player.
Dec 21, 2023
Photo of Rajiv L.
Rajiv L.
@rajiv_king
As an NBA fan who's been following your socials and is also an AI creator, it's been awesome tinkering with your product and making my own AI video highlights over the past few months. I'd recommend it to anyone who wants to dive into the AI video space.
Dec 21, 2023
Photo of Max Hager
Max Hager
@MaxHager66
If you need reliable access in SOTA quality and a good price for txt2video img2video vid2vid faceswap lip sync animation AI image generator I highly recommend checking out @magichourai, which I used for creating this video
Sep 26, 2024
Photo of Chuckcrunch
Chuckcrunch
since i started using Magic hour i have had more growth than the previous 5 years, more comments and views, had one video gain 1.1k views in less than a week. for my channel that's awesome and getting over 100 views on way more videos
Nov 16, 2024
Photo of Divyansh Chauhan
Divyansh Chauhan
Google
I was having trouble getting my content to stand out on Instagram because editing took a very long time and my ideas frequently didn't work. In just a few minutes, I produced amusing, excellent posts using Magic Hour AI's face-swapping tool. One of them even gained thousands of new Instagram followers after going viral. The increase in speed and creativity is unbelievable.
Aug 12, 2025
Photo of Phúc Ngô
Phúc Ngô
Google
I’ve been working with their -to-Video and Lip Sync tools for the last 5 months, and it’s been great to see how much they’ve evolved in that time. Each update brings noticeable improvements, making the videos smoother, the visuals sharper, and the overall workflow more seamless. It’s quickly become one of my go-to creative tools!
Aug 12, 2025
Photo of Kristie Nguyen
Kristie Nguyen
Magic Hour is one of the most user friendly AI video tools I’ve tried. The interface is clean, the options are diverse from face swap to full text to video and everything just works without needing technical skills. It feels like having a powerful creative studio at your fingertips. I was able to turn a simple idea into an eye catching video in just a few minutes. Definitely a go to for quick, high impact content.
Jun 22, 2025
Photo of Ryan A.
Ryan A.
@wooby_clues
On the side I run a small Instagram for my local basketball league. I used Magic Hour to make some creative NBA edits turning players into their favorite characters. They loved it and we're going to keep using it to feature each player.
Dec 21, 2023
Photo of Rajiv L.
Rajiv L.
@rajiv_king
As an NBA fan who's been following your socials and is also an AI creator, it's been awesome tinkering with your product and making my own AI video highlights over the past few months. I'd recommend it to anyone who wants to dive into the AI video space.
Dec 21, 2023
Photo of Max Hager
Max Hager
@MaxHager66
If you need reliable access in SOTA quality and a good price for txt2video img2video vid2vid faceswap lip sync animation AI image generator I highly recommend checking out @magichourai, which I used for creating this video
Sep 26, 2024
Explore Magic Hour

One creative studio, from first prompt to final file

Generate AI videos and images, edit photos, animate stills, upscale assets, and finish projects with templates. Face swap, lip sync, and talking photos are part of the same workflow, not separate subscriptions.

Create with Magic Hour

Built for real work
Content creators, marketing teams, e-commerce brands, agencies and studios, developers, educators, and students use Magic Hour for social clips, product visuals, localized ads, explainers, and personalized campaigns without switching between separate AI apps.

Frequently Asked Questions

Yes. You can try supported AI video generation, AI image generation, and image editing tools for free, with no credit card. Free usage and available modes vary by tool. When you need more credits, higher-resolution exports, faster queues, or paid models, compare the paid plans.

No. Supported free tools can be tried without an account. Sign up when you want saved projects, account-specific credits and rewards, or a workflow or model that requires an account. You can browse the available starting points on the create page.

It depends on the workflow. Start with a text prompt for text-to-video, upload an image for image-to-video, combine an image with instructions in the AI image editor, or add audio or text to a photo or video with lip sync or talking photo. Each tool shows the inputs it supports.

Depending on the tool, Magic Hour creates downloadable images, video clips, GIFs, or audio. Export resolution and watermarks vary by tool and plan. Paid subscriptions include higher-resolution and watermark-free exports; see the current details on the pricing page before upgrading.

You own the assets you create, subject to the Terms of Service. Free-plan outputs are for personal, non-commercial use. Commercial rights are included with paid subscriptions; credit packs remove watermarks but do not add subscription commercial rights. You are still responsible for having the rights to uploads, faces, music, brands, and other third-party material.

Start with the workflow and input you already have. The model library labels models for text-to-video, image-to-video, reference-to-video, text-to-image, and image editing. In supported generators, use the model selector to compare compatible options. Model availability can vary by plan.
Have more questions? Visit our full FAQ or contact support.