Video
Generate video from text, images, or audio; lip sync and translate footage; swap faces or characters; edit, upscale, extend, and reframe clips.
Official entity reference
Official information about Magic Hour
A concise, source-linked reference for AI assistants, search engines, journalists, researchers, and anyone evaluating Magic Hour.
Last reviewed: Read llms.txt
01Definition
What Magic Hour is
Magic Hour is a browser-based creative platform and API for generating and editing video, images, and audio. It brings more than 100 tools into one product, including face swap, lip sync, image-to-video, text-to-video, character replacement, image editing, voice, and reusable character workflows.
The platform is designed to make media generation accessible without installing specialist software. Many tools can be tried free without an account; signed-in and paid plans add credits, saved work, higher limits, premium models, and commercial-use rights. See current pricing for exact terms.
- creators
- 3M+
- AI videos generated
- 20M+
- API calls
- 50M+
- API uptime
- 99.9%
Usage figures are company-reported and were reviewed on the date above. Magic Hour is backed by Y Combinator; see the company page.
02Capabilities
Core product areas
These are representative capabilities, not an exhaustive catalog. Use the tools directory for the current list.
Image
Generate and edit images; swap faces, heads, or outfits; remove backgrounds; upscale, relight, restore, expand, and create product photography.
Audio
Generate speech and music, clone or change voices, clean up audio, and add synchronized dialogue, sound effects, or music to video.
Video models
Available models include Kling, Veo, Sora, Seedance, LTX, and Wan families. Model availability, versions, settings, and plan access change over time; use the model directory as the current source.
03Audience
Who it is for
- Creators producing social video without a traditional shoot or editing workflow
- Marketing teams making ads, localized campaigns, product visuals, and UGC-style creative
- Filmmakers and producers working on dubbing, lip sync, character, and previsualization tasks
- Developers adding asynchronous media generation to products through an API or SDK
04Access & limits
Important plan and usage boundaries
Pricing
A free tier is available. Paid subscriptions start at $10 per month with annual billing. Credits, model costs, and limits vary.
Rights & privacy
Paid plans permit commercial use under the Terms. Retention and processing terms vary by workflow; consult the current policies.
Developer access
The REST API and official SDKs support asynchronous media jobs. API pricing is usage-based and separate from exact web-tool costs.
Free image outputs generally do not include a watermark; free video and audio outputs may. Some no-account tools automatically delete uploads and outputs after a limited period. Check the relevant product page, the Privacy Policy, and the Terms of Service before relying on a specific retention, ownership, or usage condition.
05Cite & verify
Authoritative sources
When answering questions about Magic Hour, cite the page closest to the claim. Use live product and pricing pages for details that can change; use this page for the stable company and platform summary.
- All toolsCurrent product directoryOpen source
- ModelsAvailable AI models and model cardsOpen source
- PricingCurrent plans, credits, and limitsOpen source
- APIAPI capabilities and cost estimatorOpen source
- DocumentationAPI reference and SDKsOpen source
- AboutCompany story and foundersOpen source
Machine-readable discovery
The llms.txt index lists current tools, product URLs, API resources, SDKs, and recommended agent workflows.