Wan 3.0 AI Video Generator

Create AI videos with native audio, end-frame control, and durations up to 30 seconds. Start from a prompt or image in Magic Hour.

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How To Generate Videos with Wan 3.0

Three simple steps to create AI videos with Wan 3.0 in Magic Hour

  1. 1
    Type a Prompt or Upload an Image

    Type a Prompt or Upload an Image

    Start with a text prompt for text-to-video, or upload a still image if you want image-to-video control.
  2. 2
    Customize Video

    Customize Video

    Adjust aspect ratio, duration, and settings based on whether you want a cleaner cinematic shot, a reference-led animation, or a more exploratory generation.
  3. 3
    Generate Your Video

    Generate Your Video

    Click "Generate Video" to start. Once it's ready, download the clip and compare it against other leading models if you want the best trade-off between control, speed, and polish.
Create with Wan 3.0

Why Creators Choose Wan 3.0

Wan 3.0 combines native audio, long durations, end-frame control, and 480p through 1080p output in one model.

Cinematic control with Wan 3.0

Cinematic control

Wan 3.0 is especially useful when you want stronger control over lighting, composition, color tone, and general film-like aesthetics.

Flexible image-to-video workflows

It is a strong fit when you want to start from a still image and push it into a controlled, high-quality motion result.

Native audio

Generate video and audio together without adding a separate sound pass.
No editing skills required

No Editing Skills Required

Turn your ideas into polished outputs quickly — no complex editing workflow needed. Just use a clear prompt, a reference if helpful, and iterate.
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Thousands of Templates

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Browse Wan 3.0 Templates

How Wan 3.0 Compares to Other Video Models

Wan 3.0
THIS MODEL
Seedance 2.5
Veo 3.1
Kling 3.0
MiniMax H3
LTX-2.5
Best for
Long clips, native audio, and start/end-frame control
Cinematic continuity, structured references, narrative short-form
Premium realism, polish, dialogue, and strong prompt adherence
Multi-shot storytelling, character references, structured cinematic control
Reference-driven clips with native audio, character consistency, longer short-form
Fast iteration, synced audio, uploaded audio, clips up to 60s
Visual fidelity
High-quality output
Strong
Premium realism
Strong
Strong
Good
Real-human image to video
Supported
Good
Better suited
Better suited
Better suited
Good with the right source image
Viral clips
Useful for long short-form clips
Strong
Good
Strong
Strong
Useful for rapid drafts
Multi-scene storytelling
Clips up to 30s; test continuity
Strong
Strong
Excellent
Medium to strong
Long clips; test continuity
Surreal / imaginative concepts
Prompt-led generation
Strong
Strong
Good
Good
Prompt-led generation
Native audio
Yes
Yes
Yes
Yes
Yes
Yes
Template fit
Good
Good
Good
Good
Good
Good
Create with Wan 3.0

What Wan 3.0 is best at

Wan 3.0 combines native audio, long durations, end-frame control, and 480p through 1080p output in one model.

Cinematic aesthetics
Especially strong when lighting, composition, and overall mood matter.
Image-to-video quality
A very solid choice for turning a still frame into a controlled moving shot.
Long-form generation
Create clips from 2 to 30 seconds for short shots or longer sequences.
Strong all-around visual generation
Good at balancing aesthetics, motion, and prompt readability.
Template-friendly workflows
Works well when paired with repeatable presets and reference-led setups.
Controlled endings
Use an end frame to guide where supported image-to-video generations finish.

Wan 3.0 — Model Card

Key specs, capabilities, and limitations.

Cost
48–180 credits/sec depending on resolution
Resolution
480p, 720p, 1080p
Aspect ratios
Common portrait and landscape ratios; some workflows follow source image aspect ratio
Max duration
Up to 30 seconds
Audio
Native audio
Plans
Creator / Pro / Business
Limitation
More workflow-sensitive than closed premium models; best results often come from stronger prompting or references

Frequently asked questions

Wan 3.0 is an Alibaba video model available in Magic Hour for text-to-video and image-to-video generation.

Wan 3.0 is best for workflows that need native audio, clips up to 30 seconds, and end-frame control.

Magic Hour supports 480p, 720p, and 1080p output with durations from 2 to 30 seconds, depending on your selected settings.

Yes. Wan 3.0 supports native audio in the current Magic Hour workflow.

Yes. Upload a starting image, describe the motion you want, and optionally use an end frame to guide how the clip finishes.

Wan 3.0 supports 16:9, 9:16, and 1:1 output in Magic Hour.

Wan 3.0 requires a Creator, Pro, or Business plan.

Paid subscriptions and credit-pack purchases include commercial-use rights, subject to Magic Hour's Terms.

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