Magic Hour reached 5 million users: milestone and current face swap
Quick answer
Magic Hour reported reaching five million users in this historical company announcement. The milestone is not a live user counter. Today, Magic Hour offers separate face-swap routes for photos, videos, GIFs and API integrations, alongside a broader set of image, video and audio tools.
This page was rechecked September 13, 2026. Current product and pricing details below come from Magic Hour’s live Face Swap, pricing and support documentation. Earlier user stories, performance claims and third-party statistics that could not be verified were removed.
What the five-million-user milestone means
The figure records the cumulative user milestone reported by Magic Hour when the original announcement was published. It should not be interpreted as monthly active users, paid customers, generated assets or a current total. Those are different measures and require separate dated evidence.
The durable takeaway is narrower: browser-based face swapping helped make Magic Hour accessible to people who did not want to install a local model or build their own rendering stack. The current product still uses a browser workflow, while processing runs in the cloud.
Try the current Face Swap tool
Use a permitted source image and a clear replacement face, then inspect the complete result before sharing it.
Try Face SwapCurrent Magic Hour face-swap routes
Photo Face Swap. Upload an original image and a replacement face on the Face Swap page. The current guest route offers up to five photo swaps per day without signup and no watermark on photo results.
Video Face Swap. Use the video route for an existing clip. The current guest route offers up to three video or GIF generations per day, shared between those formats. Free video and GIF clips can be up to ten seconds and include a watermark.
Multiple faces. Use the dedicated multi-face workflow when different people in a group image or video need different replacement faces. A single-face result does not establish how a group scene will behave.
API integration. Use the Face Swap API when a product needs programmatic jobs, status handling and reviewed downloads. The photo API reference documents Bearer authentication, asynchronous project handling and a ten-credit photo request. Check the current endpoint and quote before estimating production volume.
A reliable face-swap workflow
1. Confirm permission. Use source media and faces you own or are authorized to use. Do not use face swap to deceive, impersonate or create harmful content.
2. Match the route to the asset. Choose photo, video, GIF or multi-face before comparing allowances. Guest attempts and signed-in account credits are separate systems.
3. Prepare clear inputs. Start with a visible, well-lit face. Similar head angle and expression can make the requested replacement easier to evaluate, but no input guarantees an artifact-free result.
4. Inspect the full output. Review identity, hairline, jaw, skin boundary, lighting, occlusion, fast motion and every frame where the face enters or leaves view. Check exact text and logos separately.
5. Keep the source and settings. Save the permitted input, chosen route, output and charged credits. For commercial work, keep consent and usage-right records with the project.
Current plans and commercial use
Magic Hour’s current month-to-month plans are Creator at $19, Pro at $39 and Business at $99. Annual payments are $144, $300 and $792 respectively. Paid plans include commercial use and watermark-free exports under the applicable terms; input rights and consent are still required.
Credits, resolution, concurrency and upload limits differ by plan and tool. The displayed quote for the selected workflow is more reliable than converting a plan balance into a guaranteed number of finished assets. Review current pricing before purchasing because offers can change.
How to evaluate Magic Hour against another face-swap tool
Use the same permitted inputs, inspect the complete downloaded output and count failed or rejected attempts. Compare supported formats, free limits, watermarks, commercial rights, privacy, API access and cost per accepted result. The free face-swap comparison covers current guest limits, while Magic Hour versus DeepSwap addresses a direct platform comparison.
Frequently asked questions
This page records a historical reported milestone; it does not establish a live current user total.
Yes. Current routes cover photos, videos and GIFs, with separate multi-face and API workflows.
The current guest photo, video and GIF routes can be tried without signup within their displayed daily limits. Signed-in projects and paid features use separate credits and plan rules.
Paid plans permit commercial use under current terms. You must still have rights to the source media and permission to use each face.
No. API jobs use authenticated endpoints and credits. The no-signup product allowance is a separate browser route.
Current sources
Magic Hour Face Swap product page
Runbo Li is the Co-founder and CEO of Magic Hour, where he builds AI video and image tools for content creation. He is a Y Combinator W24 founder and former Data Scientist at Meta, where he worked on 0-1 consumer social products in New Product Experimentation. He writes about AI video generation, AI image creation, creative workflows, and creator tools.
