How we made Good Agency with Magic Hour


Quick answer
Good Agency starts with four character profiles and four location references, then builds its comedy across sixteen scene entries. This breakdown preserves all 24 original prompts and 36 visible reference images, from the office meeting to the Lamborghini, medieval knights and T-Rex sequences. Use it to plan character continuity, camera placement and performance before generating your own shots.
Good Agency follows a professional ideation meeting as its setting becomes increasingly absurd. A table and a composed team carry the visual continuity from an office to a road, a medieval fight and a T-Rex in a modern city.
This is the production breakdown for Good Agency only. The reference board contains four characters, four environments and sixteen scene entries. Follow the source order below to see what each prompt specifies and which references belong to it.
Watch the final Good Agency film
The original prompt wording is retained; PDF line wrapping and repeated spaces have been cleaned. These are production directions and reference frames, not a controlled model benchmark. The boards do not establish generation cost, production time, attempt count or a guaranteed result.
How to use this production breakdown
Approve character references before composing a scene. Build a shot list that separates the input frame, action, camera movement and acceptance check for each shot.
Prepare reference stills with AI Image Generator. Use Image-to-Video when a motion prompt starts from an approved image. Keep the source images in the correct order: instructions that mention “the first image” or “the second image” depend on it.
The cinematic video prompt guide explains the reusable prompt structure. This article follows one specific film and preserves its original production material.
Before you start: build the four characters
Claire Bennett
Role: Creative Manager
What this entry specifies: Establish the composed creative manager whose arrival introduces the AI-ad brief.

Original prompt
Create a photorealistic cinematic character portrait of a woman in her late 20s to early 30s, with an intelligent, composed, and quietly confident personality. Face & Appearance: A fair-skinned woman with a softly elongated oval face, defined cheekbones, a refined straight nose, naturally full pink lips, and a delicate but defined jawline.
Ron
Role: Participant in the AI advertising ideation meeting
What this entry specifies: Define a corporate meeting participant with a consistent character reference.


Original prompt
Create a photorealistic cinematic character reference sheet featuring the same Asian man in a corporate life in his late 30s to early 40s, presented in three distinct photographic compositions arranged as a clean editorial collage on a warm off-white, lightly textured paper background.
Adrian
Role: Creative Thinker In The Ideation Team
What this entry specifies: Establish the thoughtful, slightly eccentric creative thinker participating in ideation.


Original prompt
Create a photorealistic cinematic character portrait of a man in his early 30s with a thoughtful, slightly eccentric creative personality.A fair-skinned Caucasian man with a slim-to-average build, an angular oval face, a defined jawline, a straight nose, subtle cheekbones, and natural skin imperfections.
Jonathan
Role: Creative AD Team Lead
What this entry specifies: Define the creative team lead as a mature decision-maker and critic.


Original prompt
Create a photorealistic cinematic character reference sheet featuring the professional Creative Team lead probably in early 30's decision analyser and critique, mature looking guy Native american
Build your character references
Prepare and approve the faces, clothing and reference angles before composing the scenes.
Build the four locations
The Office
What this entry specifies: Establish the sunlit corporate meeting room where the creative discussion begins.

Original prompt
Create a photorealistic cinematic Location of inside of office location in a corporate agency big windowws meeting room vibe, a wide desk sitting for 3 people, a white board, wooden work matching with the elements in the room day time lighting sunlihgt entering the room giving positive vibes
Lamborghini Passing Highway
What this entry specifies: Provide the open, palm-lined city road for the approaching-car sequence.

Original prompt
Create a photorealistic cinematic Location of outside of street bright day scene open roads with divider in the centre large palm realistic trees, random cars passing by, all natural elements for roads, big skylines visible from the camera frame
Knights Fighting Location
What this entry specifies: Establish the dark, torchlit medieval interior containing the sword fight.

Original prompt
Create a photorealistic cinematic Location of inside of a medieval building structure dark themed with fire torches on the walls to make it light , pebble stone walls , table and other essentials for a old medievel knight hostage vibe
Dinosaur Running Street
What this entry specifies: Provide the modern downtown street used for the dinosaur sequence.

Original prompt
Create a photorealistic cinematic Location of modern skyline street like wallstreet camera placed at centre of highway day scene
Scene 1: Office and ideation
The opening stays grounded: an arrival, a door and a serious meeting. Establish the team’s behavior before the environments start changing.
Office Arrival
What this entry specifies: Introduce the woman’s purposeful approach through a polished corporate office.


Original prompt
professional woman and wardrobe. Low-angle rear tracking shot following her from behind as she walks purposefully through a modern corporate office walkway toward a door. She wears a tailored black blazer, white blouse, tailored black trousers and red high heels, presenting the appearance of a confident social media/marketing manager.The camera remains approximately at hip level, smoothly tracking behind her. Her walk is purposeful and professional rather than glamorous or exaggerated. The red heels create a subtle rhythmic tic-tok against the polished floor.Camera: smooth rear dolly tracking, 35mm lens, stable cinematic movement, natural depth of field. Keep her centered while the office architecture creates leading lines toward the door.Environment: premium contemporary corporate office, glass walls, meeting rooms, subtle desks and office activity softly visible in the background.Lighting: clean professional office lighting with cinematic shaping, realistic reflections and shadows.Style: premium corporate commercial, photorealistic live action, sophisticated, modern, grounded.Negative: runway walk, glamorous fashion shoot, dress, casual clothing, body morphing, wardrobe changes, unnatural walking, exaggerated hip movement, camera shake, text, logos.
Entering the Meeting
What this entry specifies: Bring her into the room and reveal the brief through the specified line.



Original prompt
The girl walks forward with natural body movement for approximately 4– 5 seconds. She then moves toward the right side of the frame, reaches the door handle, and opens the door slightly. CUT: The door is now closed again, while everyone inside the office continues working normally, completely unaware of what is about to happen. Suddenly, the door opens, and the girl enters the room. All the guys immediately turn toward her, reacting naturally to her sudden entrance. CUT TO: Close-up of the girl as she looks toward the group and says: “Guys, it’s gonna be an AI ad.” Keep the movements natural and realistic, with no exaggerated reactions.
Ideation Meeting Establishing Shot
What this entry specifies: Establish the three men seriously discussing ideas around a table.

Original prompt
Photorealistic modern creative office meeting, three men around a wooden table. Foreground man in beige hat blurred from behind; two men sharply focused, seriously discussing. Laptop, coffee mugs, papers and sketches on table. Glass office background with whiteboard reading “Project X.” Natural daylight, warm cinematic tones, shallow depth of field, realistic film grain, 35mm composition.
Scene 2: Lamborghini sequence
The table, props and group become continuity anchors. Specify where the car comes from and which view shows each reaction instead of combining incompatible camera instructions.
The Lamborghini Idea / Falling Transition
What this entry specifies: Move the meeting onto a road while preserving the group’s absurdly calm demeanor.


Original prompt
The scene starts with the group sitting together in a serious, professional discussion. One guy says: “Let’s start with a guy driving a Lamborghini.” Everyone considers the idea and reacts as if it is genuinely a good idea. They remain thoughtful, focused, and serious, as if they are discussing a professional creative concept. Suddenly, the floor drops away beneath them without warning. They immediately begin falling downward. CUT / MATCH TRANSITION: We suddenly see the same group dropping from the sky in the middle of a road. Despite the sudden fall, nothing changes in their expressions or demeanor. They remain completely calm, serious, and professional, as if they are still sitting in the meeting and casually discussing the idea. The camera follows them as they fall, maintaining the same composed framing. Important: No panic or surprise. No screaming or exaggerated reactions. No change in facial expressions. Keep everyone calm, serious, and professional throughout. The floor drop should happen suddenly and unexpectedly. The transition to them falling over the road should be immediate and cinematic. Maintain consistent character positions, appearance, and expressions. The humor should come from their complete lack of reaction to the absurd situation.
Lamborghini Approaches
What this entry specifies: Break that calm with a speeding car and a reflex reaction shown from behind.

Original prompt
A Lamborghini approaches the three men from a far distance at extremely high speed. We see the car rapidly closing the distance toward them. CUT: Change to an over-the-shoulder shot from behind the three men. Their hands are initially lowered and relaxed. As the Lamborghini suddenly gets very close, the three men react with an immediate, extremely fast reflex—they quickly raise their hands in fear and shock as the car rushes toward them. The Lamborghini continues moving forward at very high speed without stopping, creating a strong sense of urgency and danger. The entire sequence should feel fast-paced, intense, and immediate. Important: No slow-motion shots. No slow car movement. The Lamborghini must maintain very high speed throughout. The hand reaction must be extremely quick and instinctive. Create a strong sense of urgency and sudden danger. No irrelevant or unrealistic physics. No camera rotation. Do not show close-ups of the men from the front. The men's reactions should only be shown from behind / over-the-shoulder. Keep the action sharp, fast, and energetic.
This shot prohibits frontal close-ups. The later reaction entry uses a different viewpoint; treat it as a separate shot rather than adding both camera instructions to one generation.
Lamborghini Detail B-roll
What this entry specifies: Build urgency through vehicle inserts while maintaining the car’s direction of travel.


Original prompt
Brolls of lmaborghni moving fast and then reaching these guys they get scared immidiately the physics must be correct it should not direction of the moving car every timeFirst the car arrives from far of the street then shot close up of its silencers , wings engine revving , headlight and its about to hit them
Meeting in the Road
What this entry specifies: Place the group, table and props on the city road using a wide side angle.

Original prompt
The three guys are in the same positions as the reference image, sitting calmly in the middle of a modern city road along with their table and all existing props. They maintain completely calm, relaxed expressions while looking around and observing their surroundings. The environment is a realistic modern city street with palm trees lining both sides of the road, realistic infrastructure, natural lighting, believable architecture, and accurate environmental depth. Camera: Place the camera on the right side of the road at approximately a 45-degree angle, using an ultra-wide lens. The characters remain positioned at the center of the road, while the camera views them slightly from the side. The characters should be looking straight toward the road's center line, not directly toward the camera.
Car and Team in One Frame
What this entry specifies: Specify the car’s frontal approach and its spatial relationship to the seated group.

Original prompt
the lamborghini in the 2nd image and the guys in the first image are both together in one frame as lamborghini is about to hit them front front its far currently though, REMEMBER- the car is coming from front of them which is left of the frame to crash straight into themnot behind them make the camera little more wider tilt it more to capture both of them in 1 frame make the camera more wider and place it parallel to the guys's table so we can see left side of the frame better from where the lamborghini is reachingdont change character's position and table's position keep them straight head to head with the car exactly in front of them I want there car to hit them from front of the table place the car at very bottom left corner of the frame its is half visible keep it straight the car should be driving towards them on the same side of the road in which they are
The Team Reacts
What this entry specifies: Show the three men’s fear from the approaching car’s front-facing viewpoint.

Original prompt
those 3 guys in the first image in middle of that road in close of all 3 of there faces shocked how did they end up here camera Position: Front of that lambo "bonut"Lens Width: 50mm Wide ShotAdd on: there table should also be middle off that same road where that lambo is, Realistic Colors and exposure ratio, should be realisticColor theme: same As Image 2 the lamborghini is not visible there scared face expressions
Scene 3: Medieval knights
The setting changes, but the same team remains at the table. The fight’s spectacle and the team’s boredom are separate performance briefs.
Knights Fight
What this entry specifies: Escalate the spectacle with aggressive sword choreography, sparks and brief impact slow motion.


Original prompt
The frame starts with two swords crossed in an X formation as two knights face each other, preparing to charge. Suddenly, both knights charge toward each other and begin fighting recklessly with intense, aggressive sword movements. Use hard, fast-paced cinematic camera work throughout the fight, capturing dynamic angles and rapid movement as their swords repeatedly collide. Every major sword impact generates bright sparks scattering through the air. Intercut the fast-paced action with brief slow-motion moments at key sword collisions to emphasize the impact, sparks, and intensity before immediately returning to full speed. Important: Fast, aggressive sword choreography. Hard cuts and dynamic cinematic camera angles. Realistic sword physics and impacts. Sparks generated naturally from sword collisions. Brief slow-motion only during major impacts. No unnecessary camera rotation. Maintain consistent character appearance, armor, weapons, and positions. The fight should feel chaotic, intense, and cinematic.
Team Seen Behind the Fighting Knights
What this entry specifies: Place the same seated group inside the fight environment, framed through knights and swords.

Original prompt
camera from behind shoulders of knights fighting knights are blurred but we can see these 3 characters in the second image watching them fight hard we see them from just slight of a window in the frame these characters seemed to be in slightly relaxed expression sitting on that same table the half camera frame is covered by the extreme closeup of the sword choose a different angle than this one the 2nd image is just for character's reference they should be sitting in the same environment as knights are fighting no office they are looking at knights fight with very keen expression
The source places the camera behind the fighting knights, looking toward the team. Keep that perspective when assembling the references.
Bored Team / Knights Leave
What this entry specifies: Undercut the spectacle with boredom and the knights’ embarrassed retreat.


Original prompt
One of the guys casually says: “Nah, this is still boring.” All three guys remain completely unimpressed and indifferent toward the knights' fight. Guy 1: Close-up as he casually yawns, showing complete boredom. Guy 2: Casually looks outside, completely ignoring the fight. Guy 3: Looks directly at the knights with a dull, expressionless face, remaining completely relaxed. CUT: Close-up of the two knights looking at the three guys. The knights slowly lower their heads, clearly showing disappointment and embarrassment. They pause for a moment, then drop their swords in defeat and walk away from the area. The camera pans naturally throughout the scene, following the characters and maintaining a cinematic flow as the knights leave. Important: The three guys should look genuinely bored and uninterested. Keep their body language relaxed and casual. Reactions should be subtle, not exaggerated. The knights' disappointment must be clearly readable. The knights should pause before dropping their swords. Maintain consistent character appearance, armor, swords, and environment. No unnecessary camera rotation. Keep the camera movement smooth and cinematic.
Scene 4: T-Rex
The prompts shift attention to scale, street geometry and believable physical interaction. The location’s name says “running,” while the action prompt requests a natural walking speed; follow the shot’s explicit instruction.
Knight Riding a T-Rex
What this entry specifies: Establish the next extravagant concept: a medieval knight riding a dinosaur through downtown.

Original prompt
Photorealistic cinematic scene of a medieval knight riding a massive T-Rex through a modern downtown city street. Realistic scale and anatomy, towering glass skyscrapers, wet reflective asphalt, cars surrounding them, low-angle centered composition, natural overcast light, slightly warm tones, realistic textures, subtle film grain, Hollywood blockbuster realism.
T-Rex in the City Action
What this entry specifies: Specify the approach, vehicle destruction, electrical effects and dramatic roar.


Original prompt
MAIN SCENE — T-REX IN THE CITY A medieval knight rides a T-Rex through modern city streets. The T-Rex should be realistically scaled to the environment, with its size accurately matching the surrounding cars, buildings, roads, and other elements. Maintain realistic proportions and geometry throughout. No distorted buildings, oversized objects, unrealistic perspective, or unnatural environmental scaling. The environment has a slightly warm cinematic tone with natural film grain. The scene begins with the T-Rex visible far in the distance and slightly out of focus, positioned at the center of the frame. The camera is positioned in the middle of the street, using the road and surrounding architecture as leading linesthat naturally guide the viewer's eye toward the T-Rex. As the T-Rex approaches, transition into a series of cinematic close-up B-roll shots showing it moving at a realistic, natural walking speed. The T-Rex moves through the streets and destroys cars along the way, while leaving the road itself intact. Cars are realistically hit, pushed, and thrown through the air with believable physics. As the T-Rex passes near electric poles, create large cinematic electrical explosions and bursts of sparks, adding to the intensity of the sequence. The entire sequence should feel like a full-scale Hollywood action scene with realistic destruction, cinematic cinematography, natural lighting, and grounded physical movement. T-REX GROWL — SLOW MOTION Include one dramatic shot where the T-Rex lets out an extremely loud, powerful roar. Use brief slow motion during the roar to emphasize its size, aggression, and impact before returning to normal speed. IMPORTANT Realistic T-Rex-to-city scale and proportions. Realistic building, vehicle
Source note: The supplied PDF ends this prompt at “Realistic building, vehicle”. The fragment is retained exactly; no missing continuation has been invented.
Scene 5: Childhood sequence
The flashback gives the dinosaur an emotional memory. The final entry is an additional audience-view setup, not an invented new ending.
Childhood Competition Transition
What this entry specifies: Reveal the baby T-Rex’s humiliation through an emotionally sincere flashback.


Original prompt
SMASH CUT → CHILDHOOD — BABY T-REX / AUDIENCE — OTS Cinematic over-the-shoulder shot of a baby T-Rex sitting among the audience, watching a dinosaur competition taking place on stage. The stage is visible in the distance, softly out of focus. The baby T-Rex sits small and isolated within the frame, nervously watching the contestants. Warm, nostalgic lighting with shallow depth of field and subtle atmospheric haze. The scene should feel emotionally sincere and cinematic. SHOT 5 — THE COMPETITION CUT TO: The stage. Three baby dinosaurs proudly stand side-by-side while their tails are being measured. They look excited, confident, and competitive. Behind them is a large competition board clearly reading: “TAIL MEASURING COMPETITION” Treat the competition with an absurdly serious tone, almost like a prestigious childhood sporting event. SHOT 6 — THE REALIZATION CUT BACK TO: The baby T-Rex. He looks down at his own tail. His tail is noticeably smaller compared to the other dinosaurs' tails. His expression slowly changes: Curiosity → Realization → Embarrassment His eyes gradually begin to fill with tears. SHOT 7 — WALK OF SHAME CLOSE-UP: His teary eyes. He slowly lowers his head. Then, quietly and sadly, he turns away from the competition and begins walking out of the audience while crying. The camera remains behind him as his tiny figure walks away from the bright, joyful competition. TONE & DIRECTION Treat the entire sequence completely seriously and emotionally. The childhood trauma should feel sincere, cinematic, and genuinely heartbreaking. The more seriously the moment is portrayed, the funnier the eventual payoff becomes. Strong cinematic storytelling. Warm nostalgic atmosphere. Realistic emotional expressions. Slow, subtle emotional progression. Maintain consistent baby T-Rex appearance throughout. No exaggerated cartoon reactions. Keep the humor grounded in the seriousness of the situation.
Baby T-Rex Audience POV
What this entry specifies: Define the flashback’s over-the-shoulder audience composition, lighting and emotional tone.

Original prompt
Cinematic live-action-style 3D animation, emotional childhood memory. A baby T-Rex sitting among an audience, watching a dinosaur competition happening on a stage in front of him. Camera positioned over the baby T-Rex’s shoulder from behind, with the back of his small head and shoulders visible in the foreground. The stage is clearly visible in the background but softly blurred. He watches the contestants with nervous curiosity and quiet admiration. Warm theatrical stage lights illuminate the distant stage while the audience remains darker and atmospheric. Red velvet curtains, large performance stage, cinematic depth of field, realistic dinosaur skin texture, expressive eyes, premium animated-film quality, emotional storytelling, subtle film grain, 35mm cinematic composition.
Animate an approved reference frame
Start from a frame whose composition and character placement you have already accepted. Add one shot’s motion instructions and review the result before continuing.
What to carry into your own film
Keep continuity separate from the change of setting
The three men, table and props are continuity anchors in the road sequence. List those fixed details separately from the new environment and action. Review the faces, wardrobe, seating order and tabletop objects before accepting the next shot.
The character consistency guide gives a reusable review method. A reference is an anchor to inspect against, not a guarantee that every generated frame will match.
Specify camera direction and timing per shot
The Lamborghini approach requests speed without slow motion. The knight fight permits brief slow motion at sword impacts. These instructions belong to different shots. Likewise, the approach that forbids frontal close-ups and the later frontal reaction need separate briefs.
Write the performance, not just the spectacle
The falling meeting requires calm expressions. The knights’ exit depends on the team’s boredom and the knights’ embarrassment. Describe visible behavior and reaction rather than relying on “cinematic” to communicate the scene’s emotional rhythm.
Review the source gaps before production
The T-Rex action prompt ends mid-sentence after “Realistic building, vehicle”. Its complete available wording is preserved above. Resolve the missing direction in your working brief before treating it as a finished instruction. The childhood entry contains several internal shot labels; the following baby T-Rex audience view is an additional setup, not an invented new ending.
Check each shot against its own reference, then inspect the cut between clips. Use the AI video preproduction checklist for inputs and acceptance criteria, and the cinematic commercial workflow for commercial delivery planning. The production board does not establish music, likeness, trademark or distribution rights for a new project.
Ready to create your own?
Begin with one short sequence. Prepare the characters and environment, approve the composition, then add motion one shot at a time. Adapt the original prompts to the references you actually supply.
Explore Magic Hour to create reference images and animate your approved frames.
A separate production breakdown: AI Video Editor
For a different filmmaking problem, read the AI Video Editor short-film breakdown. It follows Alan and Lisa through a downtown automotive sequence, with its own character sheets, wardrobe changes and nine shot entries. You can also watch that separate film in the supplied viewer.

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