Luma AI pricing (formerly Dream Machine): plans & Ray credits
Quick Answer
Quick answer
Luma AI's current browser product is Luma App; Dream Machine is an older, deprecated product/model name. Luma's live pricing page lists Plus at $30 per month with 10,000 credits, Pro at $90 with 40,000 credits, and Ultra at $300 with 150,000 credits. Annual billing totals $300, $900, and $3,000 respectively. Free allowances, Luma App subscriptions, and separate Luma API credits should not be mixed into one price-per-video claim. Naming and product references checked September 13, 2026 against Luma's official product reference.
Current Luma App plans and free access
The official Luma pricing page was checked September 12, 2026. Its paid cards begin with Plus; Luma's subscription guide separately describes limited free access. Confirm the allowance, model access, watermark, commercial rights, local taxes, and billing period in your account before generating.
Plan | Monthly billing | Annual payment | Included credits |
|---|---|---|---|
Free access | $0 starting access | Not applicable | Limited allowance shown in account |
Plus | $30/month | $300/year | 10,000 |
Pro | $90/month | $900/year | 40,000 |
Ultra | $300/month | $3,000/year | 150,000 |
Team | Contact sales | Contact sales | Confirm shared allocation in the offer |
Enterprise | Contact sales | Contact sales | Custom agreement |
Plus includes access to Luma and supported third-party image, video and audio models, guest collaboration and commercial use. Higher tiers increase usage capacity. Enterprise is the current business route. The Luma App and Luma API are separate products with separate billing.
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Upload a source image to Magic Hour, describe the motion and camera behavior, and review a short draft before generating more variations.
Try Image-to-VideoWhy older Dream Machine pricing tables differ
Dream Machine is a legacy Luma name that still appears in older URLs, help articles and search queries. Luma's current official reference says to use Luma App for the browser workspace, Ray3.2 for the current video model, UNI-1.1 for the current image model, and Luma API for developer access. Historical pages may list Free, Lite, Plus or Unlimited plans with different allowances. Identify the date, product, model and billing route before comparing quotes.
How much does one Luma video cost?
The current credit table varies by model, operation, resolution and output format. For example, Ray3.2 text-to-video or image-to-video in base SDR is listed at 100 credits for five seconds at 720p, or 400 credits for five seconds at 1080p. HDR and EXR modes have separate multipliers; video-to-video has separate rates.
Those are credits per attempt. They do not include the cost of retrying an unsatisfactory result or making additional edits. Always check the current estimate for the selected settings.
A defined production budget
Suppose you need twenty five-second Ray3.2 clips at 720p SDR and budget three attempts for each accepted clip. At 100 credits per attempt, that is 6,000 credits. The current 10,000-credit Plus allowance covers that illustrative generation budget, leaving capacity for other work.
At the $30 monthly Plus price, allocating the entire 10,000-credit balance evenly gives $18 of the subscription value to those 6,000 credits. Your invoice is still $30, and the calculation assumes those settings and three attempts per accepted clip. It is not a measured success rate or a promise that twenty usable clips will result.
If you change to the listed 1080p setting, the same sixty attempts cost 24,000 credits. That is why resolution and retries matter more than a generic “cost per video” estimate.
Which plan should you choose?
Choose the smallest plan that covers your measured workload and required features. Plus can be sufficient for a small project; regular publishing alone does not establish that you need Pro. Consider Pro or Ultra when your actual model/settings budget exceeds the lower allowance. Consider Team for shared billing and administrative controls, not just because several people review your clips.
Before committing annually, generate a short sample with representative inputs and record the credits spent on every attempt.
When does using another tool save money?
Only when the complete workflow costs less for an acceptable result. Drafting in one platform and finishing in another can add export steps, extra generations and inconsistent visual styles. It is an option to evaluate, not a proven universal saving.
For a new shot, compare the same source and output brief in Magic Hour Image-to-Video or Text-to-Video. If your job is to transform footage you already have, use our video-to-video guide to compare Luma Modify with other editing workflows. Include retries, finishing time, and the actual export in the cost. Use the AI video pricing worksheet to record retries and accepted clips; the AI video generator comparison covers the broader platform choice.
Frequently asked questions
Yes. Luma's current help guide describes Free-tier access for limited Photon image use and Ray3.14 draft video. It says Free outputs are watermarked and restricted to personal, non-commercial use. The live paid pricing cards begin with Plus, and the public page does not state one universal free-credit allowance, so verify the amount and available models in your account. See Luma's licensing guide before publishing or using an output commercially.
The current Plus plan lists commercial use, inherited by the higher plans. Check the applicable terms for the subscription and rights to your uploaded material. Do not apply an older free-plan license to a new paid plan or vice versa.
No. Luma's current reference calls the browser workspace Luma App and identifies Dream Machine as an older deprecated name/model label. The current video model is Ray3.2. Older help-center pages and search results may still use Dream Machine, so check the page date and the product named at checkout.
No. Use the credit cost of your actual models and settings. If Plus covers that workload, a larger subscription does not by itself improve the generated result.
Runbo Li is the Co-founder and CEO of Magic Hour, where he builds AI video and image tools for content creation. He is a Y Combinator W24 founder and former Data Scientist at Meta, where he worked on 0-1 consumer social products in New Product Experimentation. He writes about AI video generation, AI image creation, creative workflows, and creator tools.
