

For editing footage into TikToks, Reels, or Shorts, start with CapCut. Choose Descript when the edit follows a spoken transcript, Pictory when repurposing a script or longer recording, and Magic Hour when you need to generate or transform a shot. Runway and Invideo also combine generation with creative tools. Choose from your starting material and the work needed to reach a usable export.
Tool | Useful starting point | Main job | Access or pricing to check |
|---|---|---|---|
A prompt, reference image, or existing video | Generate footage or perform a specific video edit | Tool-specific free trials; Creator $19 monthly or $144/year | |
Clips ready to assemble | Timeline cuts, captions, audio, and formatting | Free features and Pro eligibility vary; check the account's export screen | |
An interview, podcast, or spoken presentation | Edit from a transcript and create clips | Hobbyist $24 monthly or $192/year per person | |
A script, URL, or long recording | Assemble or repurpose a narrated video | Starter $29 monthly or $300/year; generation credits are separate from video minutes | |
A brief or reference for a new shot | Generate and revise visual assets | Standard $15 monthly or $144/year with 625 monthly credits | |
A brief for a complete video | Combine generated media, stock, and timeline editing | Starter $240/year per seat; Plus $60 monthly or $600/year |
Magic Hour publishes this guide. The recommendations reflect documented workflow fit, not a measured speed or quality ranking. Product and pricing sources were checked September 9, 2026. Annual prices require an annual commitment; taxes, promotions, and regional offers can differ.
Start from a prompt or source image, make one short clip, and review it before adding captions, music, cuts, and your final call to action.
Try AI Video GeneratorUse Text-to-Video when you have a written brief. Use Image-to-Video when a product photo or reference should guide the shot. Magic Hour also offers video editing, lip sync, and other operations for existing footage.
For a product reel, begin with one short shot of the actual product reference. Describe one camera move and one action. Review the shape, label, and movement before spending credits on variations. See these product-video prompt examples for specific briefs.
Free video trials have tool-specific duration and daily limits, with watermarked results. Paid subscriptions include watermark-free exports and commercial use under the terms. Check current pricing and the selected model's quote. A generated shot may still need captions, sequencing, and audio balancing in the final edit.
CapCut offers timeline editing, captions, effects, and audio tools across its editing products. It also has an AI video generator, so it is inaccurate to describe it as incapable of creating footage.
Its official plan guide lists Pro at $19.99/month or $179.99/year, with prices varying by region and purchase platform. Check the actual account price and whether the chosen captions, template, music, and export settings require Pro. A free basic edit does not establish that every asset or AI feature is free.
For an existing clip, make the cuts first. Add captions, correct names and numbers, and inspect the vertical crop. Export a short section before building a repeatable template around paid features.
Descript supports transcript-based editing, filler-word removal, captions, and clip creation. It also offers generated video and images; the earlier distinction that it only edits speech no longer describes its full product.
Hobbyist includes 10 media hours and 400 AI credits per month, with watermark-free 1080p exports. Creator is $35 monthly or $288/year per person, with 30 media hours, 800 AI credits, and 4K exports. Imported media hours and AI credits measure different work.
For a podcast excerpt, choose one complete answer, remove digressions, and listen across every cut. Keep enough context that the shortened clip preserves the speaker's meaning.
Pictory supports script- and URL-based video, recorded-video editing, subtitles, and highlights. The current page advertises a 14-day trial. Starter lists 200 video minutes and 100 generative AI credits per month; those are separate allowances, not 200 minutes of newly generated footage.
Professional is $59 monthly, with an advertised annual offer of $420/year. Compare the billing period and included allowances in checkout rather than mixing monthly and annual plan figures.
For a webinar, select a passage that answers one question. Review suggested stock footage for relevance, replace misleading visuals, and check that the narration still agrees with the original source. The assembled draft needs editorial review before publication.
Runway offers multiple video and image models. Standard includes watermark removal; Pro is $35 monthly or $336/year with 2,250 monthly credits. Max is $95 monthly or $912/year with 9,500 credits. A model name is distinct from the platform subscription that provides access.
The current table lists Gen-4.5 at 60 credits for five seconds. Three five-second attempts would use 180 credits at that rate, before any other processing. This is an arithmetic example, not a guarantee of three usable clips or a benchmark of quality. See the Runway pricing breakdown for billing distinctions.
Use a representative brief to compare camera movement, subject consistency, and the final downloaded file. Do not choose a model from a claim that it has the strongest consistency across every kind of scene.
Invideo combines generated assets, stock, and a timeline editor. Starter includes 400 monthly credits with restricted model and agent access. Plus includes 2,000; Max starts at 5,000. Check access to the exact model you intend to use rather than assuming every plan includes it.
Begin with the audience, message, length, format, and assets you already own. Review each scene and revise the draft. Generation time does not include all the work required to approve a script, correct visuals, and export the finished piece. The Invideo pricing guide separates current plans from older names.
Use this suggested structure to compare workflows on the same deliverable. The timings are an editing plan, not a claim about the ideal length for every audience.
Time | Message | Asset |
|---|---|---|
0–3 seconds | Show the problem or desired result | Your strongest real product shot |
3–10 seconds | Demonstrate one useful action | Recorded demo, or a carefully reviewed generated shot |
10–16 seconds | Show the detail that supports the claim | Close-up, screen recording, or product reference |
16–20 seconds | Ask for one next step | Simple text and a relevant destination |
Record the total subscription and usage cost, attempts, editing time, and number of approved exports. Dividing that actual total by approved videos gives a useful cost per deliverable. Dividing a credit allowance by an advertised clip price does not account for rejected takes.
If you also need to generate source footage, compare the best AI video generators before choosing the editing layer.
Start with CapCut for assembling footage you already have. If you need a new shot, try the relevant Magic Hour generation tool and check its guest limits. Finish and download a small sample before relying on any free workflow for a larger project.
Only if your job requires both. Cutting an interview does not require generated footage. A visual concept from a prompt may need generation followed by captions and sequencing. Several platforms provide both, so compare the complete workflow before adding another subscription.
Check the selected service plan, source assets, music, voice, and likeness permissions. A paid editor or watermark-free export does not automatically clear every third-party asset. Use product claims and demonstrations you can substantiate.
No editor can guarantee distribution or sales. Use the tools to produce a clear, accurate video, then evaluate the actual audience response and qualified actions. Keep the next iteration tied to what viewers did, not to a vendor's speed or virality claim.
