HeyGen pricing (2026): free plan, credits & API costs

If you are choosing a presenter-video platform for a team, compare HeyGen and Synthesia. Review localization and collaboration requirements before selecting a monthly allowance.

Checked September 10, 2026. The most important budgeting detail is the selected avatar engine and workflow, not just the plan name. HeyGen's official pages currently disagree on some per-minute credit rates, so confirm the in-product quote before paying for a production workload.

Magic Hour publishes this guide and includes its own product in the comparison. Treat the recommendations as editorial guidance from a vendor, and verify the linked first-party product details and your own output requirements before choosing a tool.

HeyGen monthly plans compared

Source: HeyGen's pricing page. Creator and Pro list up to 30 minutes per video; Business lists up to 60. A maximum video duration is not an included monthly generation allowance.

For example, three Business seats total $189/month before extra usage and taxes: $149 + $20 + $20. Additional seats do not automatically add generation credits. Budget the shared pool as well as the team.

How many minutes do 600 HeyGen credits buy?

There is currently no single reliable “600 credits equals X minutes” answer across all HeyGen features. Its pricing-page FAQ lists Avatar IV/V at 20 credits/minute, while its detailed billing guide lists separate rates by engine and look. Those official sources do not currently agree.

The following scenarios use the detailed credit-based plan guide, checked September 10. Use the displayed generation quote if your account differs.

These are arithmetic ceilings if the entire balance funds that one feature. They exclude retries, other asset creation, and any billing increments or account-specific differences. They are not promised finished-video allowances.

A real budget structure for ten 30-second videos

Ten accepted 30-second clips contain five minutes of final footage. If each takes two attempts, the project generates ten minutes. At a quote of 16 credits/minute, that uses 160 credits; at 31, it uses 310; at 48, it uses 480.

All three examples fit a 600-credit pool before other work, but leave very different balances. The two-attempt assumption is hypothetical. Test one representative script to learn your actual charges and revision needs.

Include a difficult product name, a number, and a natural pause in that script. Approve the voice and wording before generating many versions. A script change after animation can require another paid attempt.

Is HeyGen still unlimited?

New credit-based subscriptions are not the old Unlimited plans. HeyGen's legacy-plan notice says those plans stopped being offered after May 15, 2026. Eligible existing subscribers can retain their legacy terms while the subscription remains active and in good standing; canceling or switching can prevent a return.

If you see an older review promising unlimited Avatar III videos, check which plan it describes. Do not use a legacy subscriber's allowance to estimate a new account's capacity. Existing customers should inspect their actual plan before changing it.

What happens when you run out of credits?

The current help guide says Creator and Pro users obtain more capacity by upgrading their plan or Pro tier. Business users can buy additional credits and enable auto-reload. The documented Business top-up is $5 for 100 credits.

Monthly unused credits can carry into one additional billing cycle. Annual subscribers receive monthly allocations and can accumulate unused credits until annual renewal. Canceling to Free ends rollover. Verify those terms and your renewal total before committing annually.

HeyGen API pricing is a separate purchase

HeyGen's API pricing explanation describes pay-as-you-go funding independent of Creator, Pro, and Business. Its published examples include Avatar IV Photo Avatar at $3/minute for 720p/1080p and Digital Twin or Studio Avatar at $4/minute. Avatar III is listed at $1/minute for those resolutions.

Under those documented rates, ten 30-second Avatar IV Photo Avatar generations total five minutes and $15 before additional operations or taxes. Double the generated duration and the generation charge doubles. This example concerns API output, not what a web subscription's credits buy.

Check the exact endpoint, engine, output resolution, and current developer terms. LiveAvatar streaming is another product; do not price a live interactive session using a rendered-video rate.

Which workflow should you compare with Magic Hour?

Start with your input and intended output, then compare the same job. Magic Hour publishes this guide and is one of the alternatives below.

For a talking-photo comparison, reuse the same portrait and ten-second audio segment. Check pronunciation, mouth movement at pauses, face stability, the downloaded file, and the total cost of revisions. Upgrade when a required export or recurring workload justifies it, rather than assuming a higher plan makes every message more effective.

For a broader decision, compare consumer plans in the AI video generator pricing guide and exact developer billing units in the AI video pricing index.