Hailuo AI pricing: 2.3 API costs and MiniMax H3 update

Magic Hour publishes this pricing guide and may provide access to supported MiniMax models. Prices are separated by exact model, duration, resolution, provider and billing route. MiniMax’s direct rate card and H3 access instructions were rechecked October 10, 2026; hosted offers require their own quote. This is a price reference, not a quality ranking.

Direct API cost per generation

MiniMax API pricing page, captured September 25, 2026. Billing selection, currency and any promotion are shown in the screenshot; recheck the live page and checkout before buying. View official source

These are the published combinations in the pricing reference. Do not infer an unlisted 1080p ten-second option or apply one model’s rate to a different endpoint.

MiniMax H3 is a separate current model family

The current MiniMax H3 pricing card lists generated video at $0.08 per second for 768p and $0.13 per second for 2K. Reference audio is free; the first five reference images are free and additional images are $0.04 each. Reference video is billed by its input duration at the selected output resolution. These rates do not replace the Hailuo 2.3 rows above; they apply to a different model family and billing contract.

Do not confuse base MiniMax H3 with H3 Max, a separately named fal-hosted, fal-post-trained variant with its own endpoints and prices. Record provider, endpoint ID, model variant, resolution, reference inputs, promotional terms, and retrieval date for every cost comparison.

Direct MiniMax H3 Max: price inputs as well as output

MiniMax’s current video guide now documents H3 Max on its own pay-as-you-go API, with 480p or 768p output and integer durations of five to fifteen seconds. It is the jointly released, fal-post-trained model; a fal-hosted price is not automatically the MiniMax direct-API price. Use the documented pay-as-you-go route rather than assuming a Token Plan Subscription Key covers it.

The direct rate card lists H3 Max output at $0.05 per second for 480p and $0.08 for 768p. For reference inputs, the first two images are free, additional images are $0.074 each, and reference video costs $0.0553 per input second at 480p or $0.143 at 768p.

Reference footage can cost more than the generated clip. For a ten-second 768p output with a five-second reference video, the listed arithmetic is (10 × $0.08) + (5 × $0.143) = $1.515, approximately $1.52. This is a hypothetical direct-API charge before extra images, taxes, retries and other services, not an observed invoice or quality result.

What does a finished set of clips cost?

For twenty accepted six-second 768p clips, allowing three attempts per accepted clip means sixty generations. At $0.19 per attempt, the Fast example costs $11.40; at $0.28, the Hailuo 2.3 example costs $16.80.

The three-attempt allowance is hypothetical. These totals exclude taxes, other services, storage, and editing. Run a small representative project to learn your own retry rate before forecasting production spend.

API pricing versus Hailuo subscriptions

A consumer plan may offer credits, queues, feature access, and promotional allowances. Those credits do not automatically fund MiniMax’s direct API. Conversely, an API rate does not establish what a consumer subscriber pays for each finished video.

The older approximate subscription table has been removed because it combined uncertain plan figures and generalized usage estimates. Confirm the current Hailuo offer in its own checkout if you prefer a browser subscription.

Which model should you choose?

Choose the lowest-cost supported option that produces acceptable results on your actual scenes. Compare motion, subject continuity, required resolution, and available input modes. The word “Fast” is a model label, not a guarantee of end-to-end completion time under every queue condition.

Comparing another provider

A host can expose Hailuo alongside other models while using its own pricing and limits. Record the provider as well as the model. Magic Hour’s image-to-video workflow is one place to compare a generation task within a broader media workflow; use the displayed model-specific quote, not a generic credit conversion.

Where should you compare current MiniMax models?

Use the open-weight video model guide for MiniMax H3 deployment and licensing context. Use the AI video pricing index to compare model and platform costs with the same duration, resolution, audio, references, and retry assumptions. A cheaper request is not necessarily a cheaper accepted clip.