A woman is deep in curry soup.

text-to-video

1 clip
1 uses

Any aspect ratio

Prompt

a video of a woman driving a van, with the entire interior of the van flooded with soup

AI Explainer Video Template – Text-to-Video on Magic Hour

Turn a plain-text script into a polished explainer video in minutes. This template uses Magic Hour’s Text-to-Video engine to generate scenes, motion, and visuals directly from your prompt—no cameras, editors, or stock footage needed.

What this template is for

Use this template to create:

  • Product explainers and feature walkthroughs
  • Startup landing page videos and pitch visuals
  • SaaS onboarding and “how it works” flows
  • Internal training and process explainers
  • Social ads and thought-leadership clips for LinkedIn, X, TikTok, and YouTube Shorts

It’s designed for teams who want to move fast: founders, PMs, marketers, growth teams, and creators who need clear, on-brand video without a full video team.

How to remix this template in Magic Hour

  1. Start from this template

    • Open the template in Magic Hour.
    • Click Remix (or equivalent) to duplicate it into your own workspace.

  2. Swap in your script

    • Replace the placeholder script with your own explainer text (around 60–180 seconds of spoken content usually works best for clarity and retention, as suggested in many best-practice guides for explainer videos).
    • Keep sentences concise, with one core idea per line. This makes it easier for the model to break your script into logical scenes.

  3. Describe the visuals you want

    • In your text prompt, be explicit about:
      • Style: “clean 2D product UI animation,” “3D isometric SaaS dashboard,” “whiteboard explainer,” “minimal flat design,” “cinematic B2B tech visuals,” etc.
      • Subject: what’s on screen (e.g., “a user interacting with a startup dashboard,” “a mobile app onboarding flow,” “an API call flowing between services”).
      • Brand feel: words like “trustworthy,” “playful,” “enterprise,” “developer-focused,” “fintech,” “healthcare,” etc.
    • You can iterate quickly—generate a draft, refine your prompt, and regenerate specific parts until it feels right.

  4. Customize characters, faces, and lip-sync (optional)

    • If your explainer uses a spokesperson, you can pair Text-to-Video with:
    • This is especially useful for personal brand explainers, founder intros, or HR/training videos.

  5. Add or generate voiceover

    • Use an existing recorded voice track, or generate one with AI Voice Generator.
    • For consistency across your brand videos, you can also explore AI Voice Cloner to keep a single “company voice” across campaigns.

  6. Polish and export

    • Preview the generated video, iterate on your prompt or script, and export when it matches your product story.
    • If you’re repurposing this for multiple channels, use the same core script and remix visual style and length for landing pages, ads, and social.

Prompt patterns that work well for explainers

You don’t need to be a prompt engineer. Focus on being concrete:

1. Product / startup explainers

“Text-to-video explainer for a B2B SaaS startup that helps teams automate customer support workflows. Clean, minimal, product-focused scenes: dashboards, charts, ticket queues, automations. Flat, modern 2D animation with subtle motion. Colors: mostly light backgrounds with accent blues and oranges. Focus on clarity, not flashiness. Audience: operations leaders and support managers.”

2. Technical / developer tooling

“Text-to-video explainer for a developer API platform. Scenes show code editors, terminal windows, API docs, architecture diagrams, and data flowing between services. Dark theme, modern 2D/3D hybrid style. Emphasis on reliability, scalability, and security. Target audience: software engineers, DevOps, and startup CTOs.”

3. Training & onboarding

“Training explainer video for onboarding new customer success managers. Scenes showing people using a CRM, handling customer tickets, reviewing dashboards, and collaborating. Simple, friendly 2D style, diverse characters, office environment. Calm, professional tone.”

You can paste these patterns into the template and simply swap in your product, audience, and style keywords.

How teams are using this template

Smart teams use this Text-to-Video template as a base, then combine it with other Magic Hour tools:

  • Landing page hero videos

    • Generate a product explainer and embed it at the top of your homepage.
    • Use AI Image Generator or AI Art Generator to create stills that match the video’s visual language for the rest of the page.

  • Paid social and UGC-style ads

  • Founder and expert explainers

    • Record a short audio or script, generate visuals via Text-to-Video, then overlay your own face using Face Swap Video.
    • For static-photo-based variants, pair with AI Talking Photo.

  • Product walkthroughs and UI demos

    • Use AI Image Editor to refine UI screenshots, then script a narrative and generate animated walkthroughs with Text-to-Video.
    • Complement with Image-to-Video for specific transitions or zooms on key UI screens.

Building your own version from scratch

If you’d rather design your own explainer template instead of starting from this one:

  1. Draft your narrative first

    • Write a short outline: problem → solution → how it works → proof/trust → next step (CTA).
    • Keep the total length under ~2 minutes for landing pages and paid media; slightly longer is fine for in-depth product tours or internal training.

  2. Create key visuals as images

  3. Define a style guide inside your prompt

    • Include: color palette, level of realism (cartoon vs. semi-realistic vs. fully realistic), camera behavior (static vs. dynamic), and general mood (playful, serious, futuristic, etc.).
    • Once you find a style that fits, reuse the same style language across all future explainer prompts to keep your brand consistent.

  4. Turn it into a reusable template

    • After you’ve built one explainer that you like, duplicate it and save it as your “brand explainer” base.
    • Next time you launch a feature, you only swap: script, a few visuals, and maybe the target audience.

Related Magic Hour tools worth exploring

If you’re building a full content pipeline around explainers, these tools integrate well with Text-to-Video:

Why use Text-to-Video for explainers?

For busy teams, AI-generated explainers help you:

  • Ship faster – validate messaging, positioning, and landing pages before investing in full production.
  • Test more – spin up multiple variants (different audiences, feature angles, and tones) and keep what performs.
  • Stay consistent – once you settle on a visual language and template, you can create on-brand explainers for every new feature or campaign.

This template is a practical starting point. Remix it, plug in your own script and style, and use it as the backbone of your product storytelling across web, product, and social.

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