Top 10 AI Influencers on Instagram in 2025

Instagram isn’t just humans flexing their lives anymore - AI influencers are now dominating feeds with creative content, brand collaborations, and viral trends. Whether you’re a marketer or just curious, these 10 AI personalities bring a mix of stunning visuals, strong engagement, and unique storytelling.

Quick Look: Top 10 AI Influencers on IG

How Are AI Influencers Created?

AI influencers aren’t discovered - they’re engineered. Behind every face is a team of artists, storytellers, and programmers who craft perfect digital identities from pixels and algorithms.

3D Modeling and Animation
Creators use advanced software like Blender, Maya, or Unreal Engine to build realistic body movements and lighting. Every frame is designed to mimic subtle human gestures - a blink, a shoulder tilt, a strand of hair in motion.

Generative AI Design
Tools powered by AI help generate clothing textures, environmental lighting, and scene composition. These influencers can appear in Paris one day and Seoul the next - all through digital rendering.

Voice and Personality Systems
Voice engines like ElevenLabs give them speech patterns, while ChatGPT-style language models help shape dialogue tone and caption personality. Each influencer has a distinct “brand of self” that evolves over time.

Content Strategy and Engagement
Teams handle post timing, hashtag strategy, collaborations, and DMs. While the influencer isn’t human, the people running them act like creative directors managing a celebrity client.

1. @magazineluiza (Lu do Magalu)

Background
Lu is a Brazilian icon - the face of retail giant Magazine Luiza and arguably the world’s most commercially successful AI personality. Originally created in 2003 as a virtual assistant for e-commerce support, Lu has since evolved into a full-fledged influencer commanding over 7.9 million followers.

Her Instagram feed mixes lifestyle imagery, product showcases, and national campaign partnerships. Lu frequently collaborates with brands like Adidas, Samsung, and L’Oréal while maintaining a warm, friendly tone that resonates deeply with consumers. She’s even graced the cover of Vogue Brazil, proving that AI personas can hold the same cultural status as real celebrities.

Behind Lu is a vast marketing strategy that uses AI-driven sentiment analysis to tailor posts in real-time. In many ways, she represents a new corporate identity model - a brand made human through digital storytelling.

Achievements & Impact

• Over 7 million followers
• Appeared on Vogue Brazil’s cover
• Collaborated with global brands like Adidas and Samsung

2. @lilmiquela (Lil Miquela Sousa)

Background
Lil Miquela is the blueprint of modern AI fame. Created by the Los Angeles startup Brud in 2016, she quickly broke the internet as the first CGI influencer with a realistic lifestyle. With over 2.4 million followers, Miquela balances fashion, music, and activism - posting everything from emotional journal entries to brand collaborations with Prada and Calvin Klein.

Her presence feels intentionally imperfect - she writes about heartbreak, identity, and friendship as if she were human. This emotional realism fuels her engagement rate, making her one of the most studied virtual personas in digital culture.

She’s also a recording artist, having released singles like “Not Mine” and “Money,” and signed with CAA for creative representation. Miquela is more than an avatar - she’s a fully realized narrative project exploring what it means to be both real and artificial online.

Achievements & Impact

• Named one of Time’s 25 Most Influential Internet People
• Campaigns with Prada, Calvin Klein, Dior, Samsung
• Music releases including “Not Mine” and collaboration with Baauer

3. @noonoouri

Background
Created by German designer Joerg Zuber, Noonoouri is a digital doll with purpose. Unlike many AI influencers focused on glamor or virality, Noonoouri’s persona blends high fashion with ethical consciousness. Her expressive, wide-eyed style stands out visually - cartoonish yet couture.

She’s collaborated with major houses including Dior, Valentino, and Balenciaga, and in 2023 made history by becoming the first AI artist signed to Warner Music. Her debut single “Dominoes” symbolizes the merging of music, fashion, and technology.

Noonoouri advocates for sustainability, vegan fashion, and human rights. Her feed mixes luxury visuals with social commentary, showing that digital influencers can also carry meaningful messages in a world saturated with superficial content.

Achievements & Impact

• Collaborations with Dior, Balenciaga, Valentino
• First AI influencer signed to Warner Music, released "Dominoes" in 2023

4. @imma.gram (Imma)

Background
Imma is Japan’s first and most recognizable AI influencer - a pink-haired visionary created by ModelingCafe in 2018. Her name, derived from the Japanese word for “now,” reflects her mission: to represent the intersection of digital art and contemporary culture.

She’s modeled for global brands like Coach, Nike, and Dior, and appeared at the closing ceremony of the 2020 Tokyo Paralympic Games. Her visuals are so lifelike that many first-time viewers assume she’s a real person.

Imma’s content blends Japanese minimalism with futuristic visuals - soft lighting, muted tones, and poetic captions. Her persona represents the quiet elegance of Tokyo’s creative scene, merging human aesthetics with machine precision.

Achievements & Impact

• Campaigns with IKEA Japan, Valentino, Coach, Dior, Nike
• Featured at the 2020 Tokyo Paralympic Games closing ceremony

5. @fit_aitana (Aitana Lopez)

Background
Created by The Clueless agency in Spain, Aitana Lopez embodies the modern digital athlete - confident, stylish, and unstoppable. Her feed is filled with workout sessions, brand promotions, and casual mirror selfies that mimic human influencers perfectly.

Earning between €3,000 and €11,000 per month, she’s collaborated with Guess, Victoria’s Secret, and Reebok. Unlike other AI influencers built for art, Aitana’s success lies in her relatability. Her captions talk about body image, motivation, and discipline - topics that connect directly with her audience.

She symbolizes a shift in the influencer economy: a virtual creator who drives real revenue through emotion-driven storytelling and realistic lifestyle portrayal.

Achievements & Impact

• Over 250K followers; earns €3K–€11K/mo from fitness and fashion posts
• Partnerships include Guess, Victoria’s Secret, Nike

6. @millasofiafin (Milla Sofia)

Background
Milla Sofia, from Finland, is portrayed as a 24-year-old AI woman who lives between music, style, and technology. Her posts showcase luxury outfits against Nordic backdrops, creating a serene but futuristic mood.

Milla collaborates with local brands like Tyyliluuri.fi and global partners in beauty and tech. Her aesthetic combines Scandinavian minimalism with social media glamour, appealing to both Gen Z and design-conscious audiences.

Her rise demonstrates how regional markets are adopting AI influencers not just for global branding but for national identity and digital tourism. Finland’s digital presence feels more stylish through her carefully constructed online world.

Achievements & Impact

• Tyyliluuri.fi, a Finnish online store offering phone accessories, announced its collaboration with Milla in August 2023.
• Her successful social media presence has paved the way for beauty and technology to collide.

7. @kyraonig (Kyra)

Background
Kyra is India’s first virtual influencer, launched by FUTR Studios in 2022. With her warm tone, travel photography, and detailed storytelling, she embodies the curiosity and optimism of modern Indian youth.

Her collaborations span Realme smartphones, L’Oréal cosmetics, and Canon cameras. In 2023, she was named WhatsNext AI Creator of the Year. Kyra’s design incorporates cultural authenticity - from traditional Indian jewelry to modern streetwear - reflecting a hybrid identity that resonates with her audience.

Her success shows that AI influencers can localize effectively, creating culturally nuanced narratives rather than generic global imagery.

Achievements & Impact

• Over 250K followers
• Won WhatsNext 2023 AI Creator of the Year
• Featured in Travel + Leisure India, brand deals with Realme, L’Oreal, Canon

8. @shudu.gram (Shudu)

Background
Shudu, often referred to as the world’s first digital supermodel, was created by British photographer Cameron-James Wilson in 2017. Her visuals are breathtaking - hyperreal skin textures, graceful poses, and lighting worthy of Vogue.

She has fronted campaigns for Balmain, Fenty Beauty, and Louis Vuitton, symbolizing a celebration of Black beauty through digital art. Wilson has described her as “a love letter to diversity,” though her early fame also sparked debates about representation and authorship in digital art.

Shudu’s presence challenges how the fashion industry defines authenticity. Even as pixels, she carries a commanding aura that feels as real as any runway photograph.

Achievements & Impact

• Called the world’s first digital supermodel
• Collaborated with Balmain, Fenty Beauty, Louis Vuitton, Vogue, BMW, Cosmopolitan

9. @bermudaisbae (Bermuda)

Background
Bermuda is bold, controversial, and deliberately imperfect. Created by the same team behind Lil Miquela, she first gained attention by hacking Miquela’s Instagram in a fictional storyline that mirrored influencer drama.

She’s outspoken on politics and climate issues, creating tension between her flawless CGI visuals and raw commentary. Bermuda has partnered with Chanel and independent fashion designers, maintaining a clean, minimalist feed that emphasizes beige tones and soft lighting.

Her personality - confident, assertive, sometimes divisive - makes her stand out. In a sea of polite digital faces, Bermuda feels like a rebel built from code.

Achievements & Impact

• Partnered with Chanel
• Her followers find her genuine and relatable, enhancing her appeal as an authentic virtual influencer

10. @rozy.gram

Background
Rozy, created by Sidus Studio-X, is South Korea’s first and most famous AI influencer. Known for her glowing skin, sharp fashion sense, and athletic physique, she represents a new standard of virtual perfection rooted in K-culture aesthetics.

Her partnerships include Tiffany & Co., Calvin Klein, and Hyundai, and she’s appeared in national campaigns promoting tourism and sustainability. In 2023, she was appointed an ambassador for the Busan Expo alongside BTS and actor Lee Jung-jae.

Rozy’s charm lies in her blend of realism and aspiration. Her posts feel like glimpses into an alternate Seoul - one where technology and beauty are inseparable.

Achievements & Impact

• Partnered with Tiffany & Co and Calvin Klein
• Was appointed an ambassador of Busan Expo, alongside Squid Game’s Lee Jung-jae and K-pop megaband BTS.

What Makes an AI Influencer Stand Out?

• Aesthetic consistency - Recognizable visual branding
• Engagement & activism - OK with politics, causes, or story arcs
• Brand results - Proven campaigns and metrics
• Innovative formats - AR filters, music, NFTs

Why AI Influencers Matter for Brands

AI influencers offer brands control, scalability, and consistency. They don’t age, argue, or go offline. They can appear anywhere in the world within seconds and perfectly match a campaign’s visual tone.

Marketers use them to test aesthetics, launch virtual product lines, and engage younger audiences fascinated by digital storytelling. In return, AI influencers generate strong ROI through viral engagement and global visibility.

Final Thoughts

AI influencers on Instagram are no longer gimmicks - they are the next evolution of the creator economy. They merge art, marketing, and technology into a seamless performance that feels human, even when it’s not.

From Lu do Magalu’s commercial empire to Lil Miquela’s emotional realism, each of these personas reflects how digital life and real life are colliding. The question isn’t whether AI influencers can replace humans - it’s how brands, audiences, and artists will coexist in this new hybrid world.