Top 10 AI Influencers on Instagram in 2025

Instagram isn’t just humans flexing their lives anymore - AI influencers are now dominating feeds with creative content, brand collaborations, and viral trends. Whether you’re a marketer or just curious, these 10 AI personalities bring a mix of stunning visuals, strong engagement, and unique storytelling.

Quick Look: Top 10 AI Influencers on IG

How Are AI Influencers Created?

AI influencers aren’t born - they’re built. Creative teams use a blend of 3D modeling, generative AI, voice engines, and storytelling to craft personas:

• 3D Modeling & Animation: Tools like Blender, Unreal Engine, or proprietary platforms create realistic bodies and outfits.
• Generative AI Design: Platforms like Magic Hour, Midjourney, or Stable Diffusion help generate stylized visuals.
• Voice & Personality: Narratives come alive using tools like ElevenLabs or ChatGPT-generated dialogue.
• Strategy & Posting: Human marketers write captions, schedule content, and drive engagement.

They’re tech, design, and marketing rolled into one - no soul, but plenty of style.

1. @magazineluiza (Lu do Magalu)

Background
This AI persona represents Magazine Luiza, a Brazilian retail chain that launched the virtual assistant “Lu” in 2003 and later expanded to Instagram.

Achievements & Impact

• Over 7 million followers
• Appeared on Vogue Brazil’s cover
• Collaborated with global brands like Adidas and Samsung

2. @lilmiquela (Lil Miquela Sousa)

Background
Created in 2016 by the startup Brud, Lil Miquela quickly became the first CGI influencer to sign with CAA.

Achievements & Impact

• Named one of Time’s 25 Most Influential Internet People
• Campaigns with Prada, Calvin Klein, Dior, Samsung
• Music releases including “Not Mine” and collaboration with Baauer

3. @noonoouri

Background
Created by graphic designer Joerg Zuber in 2018 as a stylized digital avatar.

Achievements & Impact

• Collaborations with Dior, Balenciaga, Valentino
• First AI influencer signed to Warner Music, released "Dominoes" in 2023

4. @imma.gram (Imma)

Background
Japan’s first virtual influencer, created by ModelingCafe in 2018.

Achievements & Impact

• Campaigns with IKEA Japan, Valentino, Coach, Dior, Nike
• Featured at the 2020 Tokyo Paralympic Games closing ceremony

5. @fit_aitana (Aitana Lopez)

Background
Created by The Clueless agency in 2022, based in Spain.

Achievements & Impact

• Over 250K followers; earns €3K–€11K/mo from fitness and fashion posts
• Partnerships include Guess, Victoria’s Secret, Nike

6. @millasofiafin (Milla Sofia)

Background
An AI-generated character hailing from Finland, is portrayed as a 24-year-old virtual girl.

Achievements & Impact

• Tyyliluuri.fi, a Finnish online store offering phone accessories, announced its collaboration with Milla in August 2023.
• Her successful social media presence has paved the way for beauty and technology to collide.

7. @kyraonig (Kyra)

Background
India’s first virtual influencer, launched by FUTR Studios in January 2022.

Achievements & Impact

• Over 250K followers
• Won WhatsNext 2023 AI Creator of the Year
• Featured in Travel + Leisure India, brand deals with Realme, L’Oreal, Canon

8. @shudu.gram (Shudu)

Background
British photographer Cameron-James Wilson created Shudu in 2017, inspired by a Barbie doll concept.

Achievements & Impact

• Called the world’s first digital supermodel
• Collaborated with Balmain, Fenty Beauty, Louis Vuitton, Vogue, BMW, Cosmopolitan

9. @bermudaisbae (Bermuda)

Background
Bermuda is named the “most controversial CGI influencer” due to her debatable world views surrounding climate change and politics. Bermuda also came to life from the creative minds of Trevor McFedries and Sara DeCou, making her a sister of Lil Miquela.

Achievements & Impact

• Partnered with Chanel
• Her followers find her genuine and relatable, enhancing her appeal as an authentic virtual influencer

10. @rozy.gram

Background
South Korea’s first virtual influencer, who's famous for her toned body and attractive facial features with an asian heritage created by Sidus Studio-X.

Achievements & Impact

• Partnered with Tiffany & Co and Calvin Klein
• Was appointed an ambassador of Busan Expo, alongside Squid Game’s Lee Jung-jae and K-pop megaband BTS.

What Makes an AI Influencer Stand Out?

• Aesthetic consistency - Recognizable visual branding
• Engagement & activism - OK with politics, causes, or story arcs
• Brand results - Proven campaigns and metrics
• Innovative formats - AR filters, music, NFTs

Why It Matters for Brands

• Always-on availability - No scheduling conflicts or travel hassles
• Controlled narrative - Total message consistency
• Global reach - Digital personas aren’t tied to geography
• Efficiency & scalability - Reusable content, quick pivots

Final Thoughts

AI influencers are more than digital curiosities - they’re modern marketing tools with real reach and results. From storytelling and style to commerce and culture, they’re shaping a new frontier of brand communication.