14 Product Video Examples That Nail It
Ever stare blankly at a screen, wondering how to bring your amazing product to life for potential customers? You're not alone! I've been there, scrolling endlessly through product video examples, trying to figure out what makes a product video truly click. The good news is, there's a wealth of marketing inspiration out there.
In this blog post, we’re diving into the exciting world of product video examples from brands that are absolutely nailing their marketing campaigns. Forget dry feature lists — we're going to explore some of the best product videos that captivate, educate, and ultimately drive conversions. Get ready to discover actionable insights and spark your own creative ideas!
What Is Product Marketing?
Product marketing involves understanding a product, identifying its target audience, and developing strategies to effectively communicate its value and drive demand. This encompasses activities like product positioning, messaging, launch planning, and ongoing marketing efforts to achieve product success.
At its core, product videos for marketing answers three questions:
- Who is this for?
Know your audience down to their pain points, priorities, and what actually gets them to click “Buy.”
- Why should they care?
What’s the problem your product solves? And why is your solution better (or faster, or cheaper, or easier) than anything else out there?
- How do we show them the value clearly and convincingly?
This is where product marketing tactics come in — product videos, landing pages, demos, emails, you name it. But it’s not just about showing features. It’s about telling a story that makes your product feel essential.
1. Nike’s Product Showcases
Nike consistently produces visually stunning and dynamic videos that go beyond simply displaying their products. These campaigns often feature athletes in action, highlighting the performance and innovation embedded in their footwear and apparel.
They focus on the experience of using the product, emphasizing how it can help individuals achieve their athletic goals and push their limits. The narratives often tap into themes of motivation, perseverance, and the pursuit of personal best, creating an emotional connection with the audience rather than just listing features.
Takeaways for marketers:
- Show, don't just tell: Instead of simply stating product benefits, demonstrate them in real-world scenarios. Let your audience see how the product performs and integrates into the lives of their peers or aspirational figures.
- Focus on the "why": Connect your product to a larger narrative or emotion. What problem does it solve? What aspirations does it help your audience achieve? Tapping into these deeper motivations can create a more resonant and memorable video.
- Invest in visual storytelling: High-quality visuals and dynamic editing can significantly elevate your product video. Consider how you can use cinematography, music, and pacing to create an engaging and immersive experience for your viewers.
2. Lush's Seasonal Promotions
Lush’s seasonal campaigns are a masterclass in turning limited-time products into cultural moments. Take their 2023 holiday rollout, for example. They launched three themed collections: Lord of Misrule for Halloween, Snow Fairy for November, and Intergalactic for December. Each line came with its own aesthetic, scent profile, and marketing push.
But what really made it pop? Lush partnered with influencers across YouTube and Pinterest — think Zoe Sugg and Juno Birch — to create immersive content that blended product demos with storytelling. QR codes embedded in the videos made it seamless to jump from watching to shopping.
Takeaways for marketers:
- Create urgency with limited editions: Limited availability drives a sense of urgency and boosts sales.
- Leverage influencer storytelling: Instead of generic ads, collaborate with influencers to craft narratives that resonate, making the products feel personal and desirable.
- Align with cultural moments: By tying products to trending topics or pop culture events, you can stay relevant and engage a broader audience.
3. Red Bull’s Game Show Challenge
Red Bull's Game Show Challenge was a rapid-response digital campaign designed to promote their Crashed Ice event. The concept was straightforward yet engaging: Create an online game that captures the excitement of downhill skating.
Players answered questions related to the sport's twists and turns, with the added incentive of winning a prize. To amplify reach, the campaign was promoted on Red Bull cans, linking the physical product to the digital experience.
Takeaways for marketers:
- Integrate product and promotion: By featuring the campaign on your product packaging, you can seamlessly connect the physical and digital realms, enhancing user engagement.
- Leverage gamification: Transform event promotion into an interactive game to make the experience more engaging and memorable for the audience.
- Capitalize on timely events: Tie campaigns to specific moments — like product launches, live events, or cultural trends — for built-in urgency and relevance.
4. LEGO’s Animated Product Videos
LEGO has nailed the art of using animated videos to bring their products to life — especially for younger audiences (and, let’s be honest, nostalgic adults). Instead of dry how-to content, LEGO creates mini movies that turn each set into a full-blown story.
One standout example is their LEGO City Adventures videos on YouTube. These short animated clips showcase the sets in action — helicopter chases, police car pursuits, and goofy characters — all designed to hook the audience with storytelling while subtly highlighting product features.
Takeaways for marketers:
- Tell a story with your product: Don’t just show what it does — show what it means to use it. Emotional connection sells.
- Create content people actually want to watch: Make videos that don’t scream “buy now” but entertain. That’s what makes users stick.
- Use animation to simplify and amplify: If your product is complex or aimed at younger users, animation can be your best friend for showing use cases in a playful way.
5. Sephora’s Makeup Tutorials
Sephora has mastered the balance between content and commerce with their makeup tutorial videos. These aren’t just generic how-tos — they’re highly polished, brand-aligned videos that educate while softly nudging viewers toward a purchase.
Whether it’s a smokey eye guide or a “no-makeup” makeup look, each video features Sephora’s in-house pros or influencer partners demonstrating step-by-step techniques using products sold in-store or online.
Everything shown is shoppable, and the product links are baked right into the video description or featured in-app if you’re browsing through Sephora’s mobile experience.
Takeaways for marketers:
- Educate to convert: Tutorials are a great way to demonstrate product value without sounding salesy. Make the viewer feel smarter, not sold to.
- Make it easy to buy: Embed links, feature product callouts, and keep the shopping experience one click away.
- Tailor content to real people: Not every customer is an expert. Meet your audience where they are — approachable content builds trust faster than flashy perfection.
6. Etsy’s Behind-the-Scenes Artisan Features
Etsy’s e-commerce product videos lean into their biggest strength — their community of independent makers — by spotlighting the people behind the products. Their behind-the-scenes videos aren’t just seller promos; they’re stories.
In campaigns like the Meet the Maker series, Etsy follows artisans in their studios, showing their creative process, materials, tools, and even their personal motivations. These videos humanize the shopping experience and help customers feel more connected to what they’re buying.
What sets this content apart is the authenticity. It’s not overly scripted or polished — it feels real. You see the mess, the craft, the passion. For buyers, it turns a simple candle or mug into something with a soul.
Takeaways for marketers:
- Show the human side of your brand: People don’t connect with logos — they connect with stories. Highlight the people behind the product.
- Lean into authenticity: You don’t need a big-budget shoot. Raw, honest footage often resonates more than glossy commercials.
- Turn process into content: Your behind-the-scenes can be someone else’s inspiration. Use the creation journey as a hook to build interest and trust.
7. Coca-Cola’s Heartwarming Commercials
Coca-Cola’s product videos often lean heavily into emotional storytelling, using themes like kindness, family, unity, and joy to create memorable experiences that just happen to feature Coke. One standout example is the Brotherly Love ad, where two brothers go from teasing each other to teaming up over a shared Coke, delivering a story that’s relatable, heartfelt, and visually iconic.
What makes Coca-Cola’s campaigns work is how universal they feel. You don’t need a translator to understand a Coca-Cola commercial. The emotions are clear, the product placement is subtle, and the storytelling does all the heavy lifting. These videos aren’t focused on features or benefits — they focus on the moment Coke becomes part of a meaningful experience.
Takeaways for marketers:
- Lead with emotion: People might forget product specs, but they’ll remember how your video made them feel.
- Make your product part of the story, not the star: The most powerful product videos often feature the product as a background player in a bigger emotional narrative.
- Aim for universality: Tap into feelings and situations that are easily recognizable and widely relatable to broaden your appeal.
8. Tesla’s Product Narratives
Tesla doesn’t rely on flashy ads or celebrity endorsements — most of their marketing comes from compelling product videos that focus on the why behind the product. Their launch events and vehicle demos feel more like cinematic experiences than traditional product reveals. A prime example? The Cybertruck reveal.
Even with the infamous unbreakable window fail, the video got people talking. It showed off the vehicle’s bold design, capabilities, and purpose through storytelling that challenged the status quo.
Takeaways for marketers:
- Sell the vision, not just the product: When your product supports a bigger mission, make that the focus. People want to believe in something.
- Own your moments, good or bad: Viral moments (even the flops) drive attention because they’re part of an authentic brand story.
- Build anticipation through storytelling: A well-structured narrative creates emotional investment before the product even hits the shelves.
9. Rhode’s Sensory Product Videos
Rhode, Hailey Bieber’s skincare brand, doesn’t just show you their products — they make you feel them. Their videos are sleek, slow, and intentionally minimal, focusing on textures, sounds, and close-up visuals that evoke a sensory experience.
Whether it’s the gliding of a peptide lip treatment or the dewiness of a serum on skin, every shot is designed to tap into how the product feels rather than just what it does. No voiceovers, no hype — just clean visuals, ASMR-style sounds, and product beauty.
Takeaways for marketers:
- Lean into sensory storytelling: Show textures, sounds, and movement to help viewers imagine how the product feels in real life.
- Ditch the noise: You don’t always need a script. Sometimes silence, minimalism, and great visuals do the job better.
- Aesthetics matter: Beautiful, sensory-driven content grabs attention in crowded feeds.
10. Lululemon’s Active Lifestyle Promotions
Lululemon product videos aren’t focused on seams, fabrics, or technical specs. Instead, they spotlight real people running, stretching, sweating, and meditating in Lululemon gear.
Lululemon’s Being Well Is a Journey campaign, part of their broader fee initiative, marked a significant shift in the brand’s messaging. The campaign aimed to redefine wellness by focusing on emotional and mental well-being, rather than just physical fitness.
What Lululemon gets right is the seamless blend of product and lifestyle. The gear isn’t the centerpiece — it’s part of the story. You’re not watching a pitch; you’re watching a life in motion, and the product just fits.
Takeaways for marketers:
- Redefine category norms: Shift the focus from expected product benefits to deeper emotional or lifestyle connections to stand out in a crowded market.
- Use storytelling to convey brand values: A narrative-driven approach helps communicate what your brand stands for in a way that feels authentic and memorable.
- Expand audience reach through inclusive messaging: Broader, more inclusive themes can help connect with a wider, more diverse audience beyond your typical customer profile.
11. Fender’s Music Gear Showcases
Fender leans heavily into storytelling, culture, and the feeling of making music. One standout example is the Fender Sessions series, where artists like DIIV, Jim Root, and Beabadoobee talk about their creative process while performing with Fender gear.
These aren’t just artist interviews — they’re immersive music experiences that subtly spotlight Fender’s guitars, amps, and accessories in a real-world, emotionally resonant setting.
Beyond Sessions, Fender also nails it with high-production product demo videos. Their cinematic mini films highlight the product’s sound, look, and vibe in context. You see and hear how a Strat or Telecaster performs in the hands of pros, which builds credibility and inspires aspiration.
Takeaways for marketers:
- Put the user front and center: Let real people demonstrate the value of your product by showing how it fits into their lives or passions.
- Pair product with purpose: Don’t just explain features — tie them to how they help your audience create, move, or express themselves.
- Create content that inspires, not just informs: Use visuals and stories that tap into emotion, not just logic.
12. IKEA’s Bedroom Makeover Campaigns
IKEA’s bedroom makeover campaigns are a prime example of product marketing. Instead of focusing on isolated pieces of furniture, they show full room transformations that tackle common lifestyle problems: lack of space, shared rooms, or awkward layouts.
One notable campaign, Where Life Happens, followed real families and how a redesigned bedroom helped them reclaim rest, privacy, and comfort by turning furniture into a meaningful part of their daily routines.
These videos feel like mini documentaries. IKEA uses storytelling to walk viewers through the emotional and practical journey of a makeover. You see cluttered, stressful spaces turn into calm, organized bedrooms — and it’s all done with products anyone can buy and use at home.
Takeaways for marketers:
- Sell the transformation, not just the product: Show how your offering improves someone’s life in a tangible, relatable way.
- Use real-life scenarios to build trust: Featuring everyday challenges helps viewers connect and see themselves in the story.
- Highlight the before-and-after impact: Visual progress is powerful. Don’t just talk about benefits — demonstrate them clearly.
13. Apple’s Product Introductions
Apple’s product videos are practically their own genre at this point — minimal, polished, and ridiculously effective. These aren’t flashy commercials with celebrities or wild visuals. They’re sleek, hyper-focused showcases that tell you exactly what the product is, why it matters, and how it fits into your life.
A standout example is the launch video for the iPhone 14. Rather than listing every single feature, Apple told a story — one that connected safety, performance, and camera capabilities to real-life situations, like car crashes, outdoor adventures, and everyday moments.
Apple leans into clarity and storytelling. Their videos combine cinematic visuals, bold typography, and a calming voiceover that explains just enough to intrigue without overwhelming.
Takeaways for marketers:
- Keep it clean and intentional: Simple visuals and crisp messaging often land harder than overproduced fluff.
- Focus on benefits, not just features: Don’t just rattle off specs — show how the product solves a problem or fits into daily life.
- Make your videos part of the launch strategy: Use product intros as a storytelling tool that builds hype and guides the customer journey.
14. GoPro’s Adventure Videos
GoPro’s entire product marketing strategy is basically one big adrenaline rush — and it works. Their videos don’t just show the product; they put you in the action. Whether it’s skydiving, surfing, or mountain biking, GoPro’s cameras are always attached to someone doing something wild, giving viewers a first-person, heart-pounding perspective.
One of their most iconic campaigns, Be a Hero, featured real users capturing breathtaking footage with their GoPros. It wasn’t about polished production — it was about raw, unfiltered adventure.
Takeaways for marketers:
- Let the product prove itself: Demonstrate how it works in real-world situations instead of relying on heavy-handed explanations.
- Tap into your user community: Real stories and footage from your customers can build authenticity and trust faster than any scripted ad.
- Make emotion the focus: Whether it’s awe, excitement, or inspiration, anchor your video content in a feeling your audience wants to experience.
Tips for Creating a Scroll-Stopping Product Marketing Campaign
Let’s be real — your product video is fighting for attention in a feed full of memes, hot takes, and viral nonsense. If you want your campaign to break through the noise, these are the essentials you need to nail:
- Visuals that pop: Blurry product shots and dull lighting? Pass. Use bold colors, movement, and strong composition to instantly catch the eye. Even if you’re working on a tight budget, make sure your visuals look intentional, not accidental.
- Compelling headlines and hooks: Don’t bury the lead. Start with something that makes people stop — whether it’s a bold benefit, a strong emotion, or a question they can’t ignore. Think: “This charger saved my laptop from dying mid-pitch” instead of “New USB-C model now available.”
- Tell a story: Specs don’t sell — stories do. Even a 30-second clip can walk people through a problem-solution arc. It doesn’t need to be cinematic; just make it human and relatable.
- Highlight what’s in it for them: No one cares how advanced your tech is unless it helps them. Focus on benefits over features. Instead of saying “Powered by XYZ chip,” say “Loads in two seconds, even on spotty Wi-Fi.”
- Keep it concise: Attention spans are short, especially on mobile. Cut the fluff and keep the pacing tight. If you can say it in 15 seconds, don’t stretch it to 60.
- Optimize for mobile: Design for where people are actually watching: on their phones. Use vertical video, large text overlays, and captions. Assume sound is off and eyeballs are distracted.
- Leverage user-generated content: Nothing sells like real people using your product. Feature testimonials, demo clips, or reactions from customers. Bonus: It builds trust and saves you from filming everything yourself.
- Create interactive experiences: Polls, sliders, quizzes — use interactive tools on platforms like Instagram and TikTok to pull people in. Let viewers feel like participants, not just passive watchers.
Pro tip: Creating great videos doesn’t have to mean hiring a crew or spending weeks editing. With AI tools like Magic Hour, you can turn a script or concept into polished, on-brand product videos in a fraction of the time.
Create Your Own Standout Campaign With Magic Hour
At the end of the day, great product marketing doesn’t come down to a massive budget or a big creative team — it’s about sharp messaging, smart storytelling, and knowing exactly who you're talking to. The best campaigns make people feel something and show them exactly why your product matters.
That’s where Magic Hour comes in. We help marketers — yes, even solo ones — turn rough ideas into polished campaign assets like product videos, landing pages, and scripts. And it’s all powered by AI, so you don’t need a designer, copywriter, or editor on speed dial.
Here’s why you’ll like using it:
- Fast and intuitive: You can create assets in minutes, not weeks.
- Flexible formats: Launch videos, promo copy, even product explainers — no creative bottlenecks.
- High-quality outputs: Make polished, scroll-worthy content that actually performs.
- Perfect for lean teams: Whether you’re a startup, freelancer, or marketer juggling 10 things at once